2018
DOI: 10.1080/10941665.2018.1488753
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Assessing the asymmetric impact of interpretation environment service quality on museum visitor experience and post-visit behavioral intentions: a case study of the National Palace Museum

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Cited by 30 publications
(30 citation statements)
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“…In terms of museum image and overall satisfaction, the interpretation system has the strongest positive effect on satisfaction, which is consistent with previous research conclusions [54]. Meanwhile, the higher the positive impression visitors have of the museum, the more likely they are to choose the attraction and conduct tourism activities.…”
Section: Discussionsupporting
confidence: 89%
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“…In terms of museum image and overall satisfaction, the interpretation system has the strongest positive effect on satisfaction, which is consistent with previous research conclusions [54]. Meanwhile, the higher the positive impression visitors have of the museum, the more likely they are to choose the attraction and conduct tourism activities.…”
Section: Discussionsupporting
confidence: 89%
“…The study found that the average value of facilities and environment in the museum was only 4.73 (Table 2), slightly higher than that of the ticket service, indicating that tourists have a low evaluation of facilities and environment of the museum. Upgrading and updating various service facilities can create a good visiting environment [54]. Lighting and color are two important factors that influence the design effect of museum displays [7,[64][65][66].…”
Section: Discussionmentioning
confidence: 99%
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