No abstract

No abstract

No abstract

PurposeThis study attempts to investigate the causal relationships between perceived trust, perceived value, customer satisfaction, and corporate reputation to understand how customer perceptions evolve into customer loyalty in the restaurant sector.Design/methodology/approachThis study develops a research model and empirically examines the model by collecting data from two different chain restaurants. Based on the aggregated responses (n=529) from surveys conducted in the two selected chain restaurants, structural equation modeling was used to examine the hypothesized relationships between the variables.FindingsThe results reveal that corporate reputation creates loyalty through trust and value, two factors that act as important mediating variables in the model. Another key finding, based on a comparison of the total effects, is that perceived trust affects customer loyalty through customer satisfaction and that it has a stronger effect than perceived value.Practical implicationsAlong with the reputation‐loyalty linkage, which is mediated by trust and value, the minor influence of customer‐perceived value implies that restaurant managers should consider enhancing their diners' perceived value by providing innovative products and services.Originality/valueThis study develops a conceptual stimulus‐organism‐response (S‐O‐R) model that reflects the mediating role of trust and value to indicate the effect of the customer perceptions of the corporate reputation on customer loyalty in the restaurant sector.

This study investigates the relationships among website quality, website brand, perceived trust, perceived value, and purchase intention in the hotel industry. The study sample was a target chain hotel in Taiwan (i.e., Sheraton). A statistical analysis of the collected questionnaires was computed from a web-based survey. Using the structural equation modeling (SEM) technique, the results reveal that perceived trust is positively influenced by website quality, and purchase intention is positively influenced by perceived trust. Therefore, purchase intention is indirectly influenced by website quality through the mediator of perceived trust. Furthermore, the relationship between website quality and perceived trust is stronger for customers who perceive better website brand while the relationship between perceived trust and purchase intention is found to be stronger for customers who perceive high service value. According to the findings, the implications and future research directions are provided.