Examining the Effect of Tour Guide Performance, Tourist Trust, Tourist Satisfaction, and Flow Experience on Tourists' Shopping Behavior

Chang, Kuo‐Chien

doi:10.1080/10941665.2012.739189

Cited by 185 publications

(128 citation statements)

References 99 publications

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“…The tour guides in Taiwan must pass the government qualification test (Chang, 2014) to assess their knowledge and language ability. In terms of bike tourism, there is a need for more related laws and regulations.…”

Section: Discussionmentioning

confidence: 99%

How to promote bike tourism globally

Lee¹

2017

Tour. hosp. manag.

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Purpose -The main purpose of this study is to find ways on how to promote bike tourism globally, and use Taiwan as a model to explore this aspect. Design -The development of the study structure involved brainstorming and the assistance of an expert panel. The study framework is composed of 7 aspects with 8-12 subitems each. Methodology -The opinions of experts were gathered through a questionnaire survey. Afterwards, the CLPEM (Control Limits Performance Evaluation Method) was adopted to determine the means to promote bike tourism. Findings -The results show how the government and operators could prioritize service enhancements and improvements such as "bike rental at one station with drop off at another designated location, nanny vans to accommodate bike tourists, bike tourist information center, training for bike tour guides who can provide practical and historical knowledge for tourists, creative bike touring routes depending on the rider's abilities, local friendly hospitality for riders, and comprehensive travel insurance policies". Originality of the research -This study has constructed a framework to promote bike tourism.

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Section: Discussionmentioning

confidence: 99%

How to promote bike tourism globally

Lee¹

2017

Tour. hosp. manag.

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“…The results of the above-mentioned studies imply that the intangible service constructs are more important than tangible constructs for tourists to assess tourist guide service performance (K. C. Chang, 2014). Because service performance is a concept closely related to service quality (Huang et al, 2010), service quality, as perceived by the customer, is defined as "the extent of discrepancy between customers' expectations or desires and their perceptions" (Zeithaml, Parasuraman, & Berry, 1990, p. 19).…”

Section: Theory Background Tourist Guide Performancementioning

confidence: 99%

“…Tourist guides manage tours and have great knowledge of a particular destination. They also interact with inbound tourists directly and hourly during the entire itinerary and provide tourists with safe, enjoyable, and rewarding experiences (K. C. Chang, 2014;Min, 2012). So, the interactions between tourists and tourist guides are very important and the communication competence of the tourist guide plays a significant role in the perceived success or failure of the tourism experience (Cohen, 1985;Leclerc & Martin, 2004;Pearce, 1984).…”

Section: Theory Background Tourist Guide Performancementioning

confidence: 99%

“…Numerous researchers have presented outstanding methods for measuring tourist guide performance from tourists' perspectives by hypothesizing about their own dimensions of tourist guide performance (K. C. Chang, 2014). For example, Zhang and Chow (2004) proposed 20 service quality attributes to rate tourist guide performance in Hong Kong.…”

Section: Theory Background Tourist Guide Performancementioning

confidence: 99%

“…And to this respect, research exploring how tourist guide performance influences tourists' destination image is scarce (K. C. Chang, 2014).…”

Section: Introductionmentioning

confidence: 99%

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Tour Guides and Destination Image: Evidence From Portugal

Pereira¹

2015

JTHM

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Tourist guides as front-line professionals, information-givers, and interpreters act as destination representatives and "ambassadors" in the eyes of tourists (Rabotić, 2010). This paper, using an empirical analysis of coach tour foreign tourists travelling in Portugal, intends to determine how tourist destination image (TDI) is modified and enhanced through the influence of tourist guide performance and tourist satisfaction with the guided tour. A survey questionnaire of first-time package tour travellers to Portugal revealed a positive change in attitude to image components such as monuments/museums, tourist information, landscape, and gastronomy and wines, confirming that the tourist guide's attributes in communication skills and scholar knowledge (history, art, and popular culture) together with highly rated tourist satisfaction with the guided tour concerning the professional competence of a bus driver were critical in enhancing Portugal destination image. Marketing implications for senior coach tour in Portugal are drawn.

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Marketing and social influences, hospital branding, and medical tourists' behavioural intention: Before‐ and after‐service consumption perspective

Cham

Lim

Σιγάλα

2021

Journal of Tourism Research

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The international growth of medical tourism requires hospital operators to adopt effective marketing practices to ensure survival and competitiveness. Although there is a burgeoning research on medical tourism, there is still limited knowledge about the roles of brand image and brand trust on medical tourists within the healthcare service context. This study investigates the influence of advertisements and social media communication on the hospital brand image and brand trust formation before consumption stage, and their impacts on medical tourists' perceptions and attitudes at the post-consumption stage in relation to service quality, satisfaction, and behavioural intention. Data was collected from 294 Chinese medical tourists and a structural equation modelling technique was used for testing the hypotheses. The findings revealed that advertisements and social media communication positively influence medical tourists' perception of hospital brand image, which influences their trust towards the hospital's brand. It was also found that medical tourists' perceived value and trust towards the medical staff mediates the relationship between their perceived service quality and satisfaction. Overall, the study contributes to the literature by providing evidence and understanding on hospital branding formation and its influence on the perceptions and attitudes of medical tourists before and after the consumption of the healthcare service.

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Examining the Effect of Tour Guide Performance, Tourist Trust, Tourist Satisfaction, and Flow Experience on Tourists' Shopping Behavior

Cited by 185 publications

References 99 publications

How to promote bike tourism globally

How to promote bike tourism globally

Tour Guides and Destination Image: Evidence From Portugal

Marketing and social influences, hospital branding, and medical tourists' behavioural intention: Before‐ and after‐service consumption perspective

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