Assessing the impact of mass media public health campaigns. Be Clear on Cancer ‘blood in pee’: a case in point

Hughes-Hallett, Archie; Browne, Daisy; Mensah, Elsie; Vale, Justin; Mayer, Erik

doi:10.1111/bju.13205

Cited by 23 publications

(31 citation statements)

References 11 publications

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“…However, while pilot data showed a 48% increase in BC diagnoses when this campaign was trialled , these results have not been replicated following national rollout of the campaign. At one centre the number of diagnoses actually decreased despite a 92% increase in haematuria referrals .…”

Section: Discussionmentioning

confidence: 98%

Delays in the diagnosis and initial treatment of bladder cancer in Western Australia

et al. 2017

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Objectives To quantify and examine the causes of delays in the diagnosis and initial treatment of patients with bladder cancer in Western Australia. Subjects and Methods All attendances at a one‐stop haematuria clinic at a public tertiary‐level hospital in Western Australia between May 2008 and April 2014 were reviewed retrospectively. All patients diagnosed with a bladder tumour over this period were identified. These patients and their general practitioners were contacted retrospectively and invited to participate in telephone interviews, with additional data collected from clinical records as required. Waiting times to presentation, referral, assessment, and initial treatment were established for patients who presented with visible haematuria. Results Of 1 365 attendances, 151 patients were diagnosed with a bladder tumour and 100 of these were both suitable and agreed to participate in the study. For patients with visible haematuria the median (range) waiting time from initial bleeding to surgery was 69.5 (9–1 165) days. This was comprised of a median (range) pre‐referral waiting time of 12 (0–1 137) days, assessment waiting time of 23.5 (0–207) days, and treatment waiting time of 20 (1–69) days. Reasons for prolonged waiting times included poor public awareness, patient fear and anxiety, delayed and non‐referral from primary care, administrative delays, and resource limitations. Conclusion Many patients experience significant delays in the diagnosis and treatment of their bladder cancer in Western Australia, and this probably reflects national trends. These concerning data warrant consideration of how delays can be reduced to improve outcomes for these patients.

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Section: Discussionmentioning

confidence: 98%

Delays in the diagnosis and initial treatment of bladder cancer in Western Australia

et al. 2017

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“…HughesHallett et al (22) have shown that the effectiveness of public health campaigns was temporary on the society and generally increased hospital admission rates, but not cancer diagnosis rates. If so, it would be wise to concentrate more on educating people to raise awareness, rather than making high-budget campaigns to reduce health spending.…”

Section: Discussionmentioning

confidence: 99%

Evaluation of Social Reflex Resulting from Observation of Blood in the Urine

Girgin¹

2018

jus

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What's known on the subject? and What does the study add? Öz Amaç: Bu çalışmada, hematürinin önemi konusunda sosyal farkındalık düzeyini değerlendirmeyi amaçladık. Gereç ve Yöntem: Eylül 2017'de, bir ay içinde poliklinik başvurusunda bulunan rastgele seçilmiş 400 hasta üzerinde yapılan bir anket gerçekleştirildi. Ankette hastaların üroloji ve hematüri geçmişleri ile bilgi düzeyleri üzerinde duruldu. Bulgular: Anketimize 116 (%29) kadın ve 284 (%71) erkek hasta katıldı. Bu hastaların 207'si (%51,7) 50 yaşın altında ve 193'ü (%48,3) 50 yaşın üzerindeydi. Hastaların 155'i (%38,8) ilkokul mezunu, 59'u (%14,8) ortaokul, 98'i (%24,5) lise ve 88'i de (%22) üniversite mezunuydu. Üç yüz otuz iki (%83) hasta idrarda daha önce kan görmüş olduklarını açıkladı; 68 (%17) hasta daha önce kan görmedi. Hematüri olgularında hemen üroloji polikliniklerine başvuran hastalar arasında istatistiksel olarak anlamlı bir fark bulunmadı, bununla beraber tümör olabileceğini düşünenlerin yaş ortalamaları daha yüksekti. Cinsiyet ve hematüri deneyimi bakımından anketlere verilen yanıtlarda anlamlı farklılık izlenmedi. Hematüri varlığında hemen üroloji kliniğine başvuranların sigara içenler grubunda olduğu görülmüştür. Sonuç: Sağlık ile ilgili toplumsal farkındalık son derece önemlidir. Bununla birlikte, bu çalışmada ürolojik malign hastalık riski altında olabilecek hastaların bile toplumsal farkındalık konusunda öncülük edemediği görülmüştür. Anahtar Kelimeler: Toplumsal farkındalık, Hematüri, Üroloji Objective: In this study, we aimed to evaluate the level of public awareness of hematuria. Materials and Methods:In September 2017, a survey of randomly selected 400 patients who presented to our outpatient clinic in a period of 1 month was conducted. The survey focused on patients' background and knowledge of urology and hematuria. Results: A hundred and sixteen (29%) females and 284 (71%) male patients participated in our survey. Two hundred and seven (51.7%) patients were under age 50 and 193 (48.3%) were over 50 years of age. 155 (38.8%) patients were primary school graduates, 59 (14.8%) -secondary school, 98 (24.5%) -high school, and 88 (22%) were university graduates. Three hundred and thirty-two (83%) patients described that they have previously seen blood in their urine and, 68 (17%) patients did not. There was no statistically significant difference in patients who went immediately to the urology outpatient clinic in the case of hematuria, but those who thought that they may have tumor were older in age. No significant difference was observed in the answers to the questionnaires between gender and between hematuria experience. Those who immediately went to the urology clinic in the presence of hematuria were in the smoking group. Conclusion: Public awareness of health is of utmost importance. However, it was seen that even patients who may be at risk for malignant diseases were not able to lead the way in public awareness.

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“…However, the recent urologic mass media campaign 'blood in pee' has not led to a significant change in the diagnosis of targeted cancers across a large catchment [21] . In the urological field, awareness campaigns are mainly focused on malignant diseases [22] .…”

Section: Discussionmentioning

confidence: 99%

Feasibility and Efficacy of a Urologic Profession Campaign on Cryptorchidism Using Internet and Social Media

Borgmann¹,

Kliesch²,

Roth³

et al. 2016

Urol Int

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Introduction: We performed a professional campaign in Germany intending to establish the urologic profession as a competent and helpful point of contact for patients with cryptorchidism. The aim of this study was to assess the feasibility of this campaign and to quantify the efficacy of using Internet vs. social media. Materials and Methods: The strategic design of the campaign comprised a strategy meeting, creation of a landing page, and targeted advertisements on Google in the form of Adwords and on Facebook in the form of sidebar ads and sponsored posts. Outcome measurements were number of impressions, homepage sessions, and downloads of an information brochure. Results: The campaign generated 2,511,923 impressions, 7,369 homepage sessions and 1,086 downloads of information brochures using a total investment budget of 7,500€. Use of Google Adwords was more efficient on outcome measurements than Facebook. A subanalysis of Facebook advertisements showed that sidebar ads and sponsored posts were equally efficient. Conclusions: New media are an effective platform for a profession campaign. Google Adwords is a more effective and cost-efficient platform than Facebook for a targeted campaign.

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Assessing the impact of mass media public health campaigns. Be Clear on Cancer ‘blood in pee’: a case in point

Cited by 23 publications

References 11 publications

Delays in the diagnosis and initial treatment of bladder cancer in Western Australia

Delays in the diagnosis and initial treatment of bladder cancer in Western Australia

Evaluation of Social Reflex Resulting from Observation of Blood in the Urine

Feasibility and Efficacy of a Urologic Profession Campaign on Cryptorchidism Using Internet and Social Media

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