Assessing the Maturity of Corporate Social Responsibility Practices: An Applied Study on Telecom Companies in KSA

Laghouag, Abderrazak; Farhi, Faycal; Zafrah, Faiz Bin

doi:10.18421/tem101-29

Cited by 3 publications

(2 citation statements)

References 29 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Regarding the telecommunication sector in KSA was found, as concluded by Laghouag et al [99], that companies support charitable activities and events in fragile communities, encourage the development of youth and women through the promotion of education and innovation programs by encouraging high achievers and offering employment opportunities to new graduates.…”

Section: Discussionmentioning

confidence: 99%

A Qualitative Analysis of Corporate Social Responsibility in Saudi Arabia’s Service Sector-Practices and Company Performance

Pinto

2023

Sustainability

View full text Add to dashboard Cite

Corporate social practices have become increasingly important in the service sector, as companies recognize the need to not only provide quality services to their customers but also to operate in a socially responsible manner. The goal of this research is to identify the practices of Corporate Social Responsibility (CSR) in Saudi Arabia’s service sector, as well as the relationship between these practices and performance. The study was based on the data collected from six semi-structured interviews with managers responsible for CSR implementation in the banking, insurance, and telecommunication sectors. The findings support the two research propositions, and reveal, based on managers’ perceptions, that companies have adopted several practices in their efforts to become socially responsible. Evidence also revealed that CSR practices have a positive impact on companies’ performance, corporate reputation, customer satisfaction, customer loyalty, and employee engagement. This study adds to the current body of research on the impact of applying CSR practices by providing evidence that doing so positively improves corporate performance, and identifying the most common CSR practices that can help firms improve their performance.

show abstract

Section: Discussionmentioning

confidence: 99%

A Qualitative Analysis of Corporate Social Responsibility in Saudi Arabia’s Service Sector-Practices and Company Performance

Pinto

2023

Sustainability

View full text Add to dashboard Cite

show abstract

“…CSR in Saudi Arabia, as in the international arena, is a trending phenomenon that has been transformed and influences government policies, business strategic management, and social relationships [35][36][37]. Substantial progress in the concept of CSR in the Kingdom has resulted in the Saudi Arabian Responsible Competitiveness Index (SARCI), a tool used by different stakeholders in the field of CSR collaborating to make the impact of CSR as practical and useful as possible [35,38].…”

Section: Csr In Saudi Arabiamentioning

confidence: 99%

Non-Financial Benefits of Corporate Social Responsibility to Saudi Companies

Allui

Pinto

2022

Sustainability

View full text Add to dashboard Cite

In Saudi Arabia, as in the international arena, corporate social responsibility (CSR) is a trending phenomenon that has been transforming and influencing government policies, business strategic management, and societal relationships. This study aims to identify the non-financial benefits of CSR and the general CSR approach in Saudi Arabia. A survey was conducted among randomly selected Saudi companies from the manufacturing and service sectors. Descriptive statistics on company profiles, CSR approaches, and CSR benefits were analyzed. The findings demonstrated that the most prevalent CSR approach is to minimize the negative impacts and maximize the positive impacts of the business, considering the social, environmental, and economic aspects. The non-financial benefits from CSR activities include attracting and retaining employees, improving brand reputation, and enhancing innovation. The main limitations of this study involve the relatively small sample size and the lack of longitudinal data to analyze the effects of the variables over time. The study findings not only provide deeper insights into CSR approaches and non-financial benefits but could also encourage firms’ managers and stakeholders to improve CSR activities to better achieve non-financial benefits and improve competitive advantage.

show abstract

The Effect of Digital Social Responsibility on Consumer Behaviour in the Mobile Telecom Industry

Alfadul,

Mahmoud AlKubaisy

2024

MMI

View full text Add to dashboard Cite

This research aims to examine the relationship between perceived digital social responsibility (DSR) and consumer selection bymobile telecom companies in Saudi Arabia, considering purchase intention (PI) and consumer loyalty (CL), with the mediating role of brand preference (BP). This study found digital social responsibility to be a powerful marketing tool that can reach customers and increase sales volume, which is a significant addition for corporate social responsibility officers and marketing managers. Therefore, using social media platforms as a medium is important for influencing consumers’ attitudes toward and social responsibility forsocial media. Telecom companies need to focus on digital social responsibility strategies since there is high competition with similar services and products, making it difficult to earn consumer loyalty. The research strategy employed a positivist approach with a quantitative methodology, utilizing an online questionnaire. The data were collected from 375 Saudi participants and analysed using the Statistical Package for Social Sciences (SPSS) v.23 for hypothesis testing. The theoretical framework was tested using AMOS v.23 and structural equation modelling (SEM). Weak relationships were observed between perceived digital social responsibility and both PI and CL. However, a significant relationship existed between perceived DSR and BP. The most significant relationships werefound between BP and both PI and CL. Thus, BP was identified as a partial mediator between perceived DSR and PI, as well as CL. This study highlights the importance of fostering long-term relationships between consumers and mobile telecom companies. Cultural differences may explain the contradictory findings of previous studies. There are several limitations in terms of the perception of digital social responsibility. In the Saudi context, participants seemed unfamiliar with the term. However, the use of across-sectional method prevented the research from measuring the change in participants’ perceptions of digital social responsibility over time, making it difficult to measure purchase intentions and consumer loyalty. Additionally, no specific digital platforms, such as Facebook, Twitter, or Instagram, were used in this research, making it difficult to analyse each post and its impact. Moreover, future research should investigate small mobile telecom companies in Saudi Arabia.

show abstract

Assessing the Maturity of Corporate Social Responsibility Practices: An Applied Study on Telecom Companies in KSA

Cited by 3 publications

References 29 publications

A Qualitative Analysis of Corporate Social Responsibility in Saudi Arabia’s Service Sector-Practices and Company Performance

A Qualitative Analysis of Corporate Social Responsibility in Saudi Arabia’s Service Sector-Practices and Company Performance

Non-Financial Benefits of Corporate Social Responsibility to Saudi Companies

The Effect of Digital Social Responsibility on Consumer Behaviour in the Mobile Telecom Industry

Contact Info

Product

Resources

About