“…Given tourism's socio-cultural significance, it is unsurprising that religion, hospitality, and travel have been associated in academic scholarship (Sharpley, 2009). While this is sometimes restricted to examining the interface between religion and tourism manifest as pilgrimage (Poria et al, 2003), an increasing number of studies investigate how religion shapes tourism development and the supply of hospitality services (Henderson, 2016); local community perceptions and attitudes towards tourism (Rasoolimanesh et al, 2019;Gannon et al, 2020); and tourist consumption behaviour therein (e.g., destination selection, visitation patterns, and preferred experiences) (Gannon et al, 2017). To this end, hospitality literature asserts that destination planners must recognise and adapt offerings to meet the religious needs of travellers, with religion representing a core symbolic expression and identity marker in consumers' decision-making processes (Arnold, 2004).…”