“…Sorting is a simple procedure for collecting similarity data in which each advisor group together stimuli based on their perceived similarities (Chollet et al, ). Sorting method has shown increasing interest, both in the sensory field and in the study of consumer behavior, since it provides promising results (Abdi, Valentin, Chollet, & Chrea, ; Chollet, Lelièvre, Abdi, & Valentin, ; Dehlholm, Brockhoff, Meinert, Aaslyng, & Bredie, ; Garbez et al, ; Lê, Husson, & Lê, 2016; Nestrud & Lawless, ). Thus, Sorting is based on categorization; a natural cognitive process routinely used in everyday life, and does not require a quantitative response.…”