“…Gross cost-effectiveness estimates may not be enough to convince program managers, public health decisionmakers, and providers that the interventions are worthwhile, given competing priorities for resources and the logistical difficulties associated with work in this area. While an efficacy study may show that an intervention can work, an effectiveness evaluation showing that it works outside of the research milieu and an efficiency study showing that it is worthwhile and feasible are essential prior to widespread introduction of the intervention (Ronald and Aral, 1992).…”