The article briefly reports the fundamental scientific principles and landmarks in the field of luminescence and further enlightens the importance of persistent phosphor that is now widely used in luminous paints. Its main focus is on phosphorescence that makes use of lanthanides that have gained paramount importance in various crosssections of luminescent applications. Both inorganic and organic afterglow materials, synthesis and characterization along with skilled researchers' essential updates on emerging trends and efforts are elucidated at length. It exclusively reviews the red/green/blue organic/inorganic/hybrid phosphorescent materials and the latest advances in the development of novel long afterglow materials that can accelerate the green technology in the world of luminescence.