2020
DOI: 10.14740/cr1107
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Assessment of the Effect of the Go Red for Women Campaign on Search Engine Queries for Cardiovascular Disease in Women

Abstract: Background: The Go Red for Women (GoRedW) campaign aims to increase awareness of cardiovascular disease (CVD) and stroke in women. However, assessing the effects of social campaigns on information-seeking behaviors may be challenging. The purpose of this study was to ascertain the effect of GoRedW using a large sample of unbiased real-world data from Google Trends (GTr) and evaluate the temporal correlation of online search queries for CVD and stroke in women with GoRedW. Methods: We conducted a retrospective … Show more

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Cited by 11 publications
(7 citation statements)
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“…Increasing the awareness of symptoms that suggest a MI and the need for timely evaluation and treatment should be prioritized for women. Such efforts have been initiated by the American Heart Association’s “Go Red for Women” campaign [ 157 ], but despite these efforts, awareness has declined in women in the past decade, particularly in women under the age of 65 years [ 156 ].…”
Section: Targeted Action Plansmentioning
confidence: 99%
“…Increasing the awareness of symptoms that suggest a MI and the need for timely evaluation and treatment should be prioritized for women. Such efforts have been initiated by the American Heart Association’s “Go Red for Women” campaign [ 157 ], but despite these efforts, awareness has declined in women in the past decade, particularly in women under the age of 65 years [ 156 ].…”
Section: Targeted Action Plansmentioning
confidence: 99%
“…As social media platforms are preferred channels for women to become informed [ 37 ], the public, especially women, may have become more aware of and educated on women-specific symptoms and treatments. In addition to social media content, a study on search queries also supported the increasing awareness of heart health for women [ 38 ]. Increasing awareness can help improve the well-being of women and decrease the number of women with cardiovascular diseases.…”
Section: Discussionmentioning
confidence: 99%
“…Infodemiology and infoveillance enable to track the effectiveness of awareness campaigns, such as the "Go Red for Women" (76), which is a social initiative aimed at improving and enhancing CVD-and stroke-related literacy among women. Suero-Abreu et al (77) investigated the impact of "Go Red for Women" on health information-seeking behavior, utilizing Google Trends. Authors found increased search volumes related to the awareness campaign and various CVD-related terms over 15 years.…”
Section: Roles and Applications Of Infodemiological Big Data In Curre...mentioning
confidence: 99%