Assessment of the Mechanism for Ensuring the Effectiveness of Marketing Activities

Abstract

In modern economic conditions, managers, scientists and practitioners face the question of the development and application of quality principles, approaches, methods of competition and the latest technologies in managing the marketing activities of enterprises in the advertising industry. The organizational and economic mechanism for ensuring the effectiveness of the marketing activities of enterprises in the advertising industry is an element of an integrated management mechanism, which provides for the formation and strengthening of the enterprise's potential through influencing the organizational parameters of the system and the economic elements of the enterprise's production activities. An effective organizational and economic mechanism of marketing activities is the basis for overcoming crisis phenomena and one of the conditions for the successful functioning of enterprises in the advertising industry.

Features of Modern Management and Its Impact on the Security of Socio-Economic Systems

“…Based on research [1][2][3][4][5], we can say that management [6][7][8][9] in the form in which it mainly exists today, is one of the social technologies invented by mankind in the last century. As the world has changed beyond recognition over the centuries, so must the management, in accordance with the realities of modern life, new technologies, institutions, values of the spiritual life.…”