Assessment of the results of the strategic orientation on regional and local products in food retail

Abstract

PÍCHA KAMIL, SKOŘEPA LADISLAV, NAVRÁTIL JOSEF: Assessment of the results of the strategic orientation on regional and local products in food retail. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2013, LXI, No. 4, pp. 1061-1068 The aim of this paper is to assess if there is a diff erence in food choice behaviour between regular customers of stores of the retail chain Terno and other consumers. Consequently, the paper aims to discover, if the strategy formulated by the consumer co-operative Jednota České Budějovice was a good strategy. The core of this strategy is the orientation on the region, local and regional food and food products and the co-operation with local small and medium suppliers. Another part of this strategy is also the permanent control of quality of these products and creation of the special private label -Quality food from our region. The consumer co-operative co-operates also with the regional grouping under another label -Tastes great. Southbohemian. The assessment is done by means of the analysis of a questionnaire survey that was done among consumers in the South Bohemia in 2011. The strongest factor diff erentiating customers of the retail chain TERNO from other consumer is the orientation on regional or local products, which explains about 41% of variability. Other diff erentiating factors are environment-friendly production and selling and quality of food. All these three factors explain in total 66.5% of variability of the data set. regional product, local product, food choice behaviour, retail

Changes in the structure of the regional agricultural production (South Bohemian region)

“…Podíl biopotravin na celkové spotřebě potravin a nápojů však zůstává pod 1% hranicí a průměrná roční spotřeba na obyvatele nepřesahuje 200 Kč (Hrabalová, 2013). Z části hraje roli vyšší cena biopotravin, která spolu se cenovou citlivostí českých spotřebitelů (Miškolci, 2011, Pícha, et al, 2013, podpořenou navíc hospodářskou situací od roku 2009 (Kubicová a Kádeková, 2012) omezuje poptávku po biopotravinách (Frýdlová a Vostrá, 2011). Například produkce masa z ekofarem stále končí významně jako konvenční produkt (porážka na konvenčních jatkách a zpracování v běžných masných provozech).…”

Analysis of Using Tools of Strategic Management in SMEs in South Bohemia Region

“…According to Macky and Pio, (2015) the small and medium-sized businesses will create and offer new and quality jobs. According to Pícha, Skořepa and Navrátil, (2013) management of small and medium-sized enterprise has many specifics. In small companies due to the small number of employees and managers many functions are accumulated within the competence of only a few workers predominates, informal leadership is more common, oral communication is preferred than written, etc.…”

The Marginal Possibilities of Realizing Organic Production for School Establishments

“…This system is also closely interrelated with consumers' seeking for local products -another topical issue (e.g. Turčínková and Kalábová, 2011;Domanski and Bryla, 2012;Pícha et al, 2013;Spilkova and Fialova, 2013;Štensová, 2013;Menival and Charters, 2014).…”