PÍCHA KAMIL, SKOŘEPA LADISLAV, NAVRÁTIL JOSEF: Assessment of the results of the strategic orientation on regional and local products in food retail. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2013, LXI, No. 4, pp. 1061-1068 The aim of this paper is to assess if there is a diff erence in food choice behaviour between regular customers of stores of the retail chain Terno and other consumers. Consequently, the paper aims to discover, if the strategy formulated by the consumer co-operative Jednota České Budějovice was a good strategy. The core of this strategy is the orientation on the region, local and regional food and food products and the co-operation with local small and medium suppliers. Another part of this strategy is also the permanent control of quality of these products and creation of the special private label -Quality food from our region. The consumer co-operative co-operates also with the regional grouping under another label -Tastes great. Southbohemian. The assessment is done by means of the analysis of a questionnaire survey that was done among consumers in the South Bohemia in 2011. The strongest factor diff erentiating customers of the retail chain TERNO from other consumer is the orientation on regional or local products, which explains about 41% of variability. Other diff erentiating factors are environment-friendly production and selling and quality of food. All these three factors explain in total 66.5% of variability of the data set. regional product, local product, food choice behaviour, retail

In accordance with the general world trend, a new form of breweries expands in the Czech beer marketmini-breweries. More than 220 new mini-breweries have been established in the period 2013-2016. This tendency does not let up. As the number of mini-breweries increases, we can inspect a strengthening competing pressure in this sector. Mini-breweries are supposed to start to really compete within among themselves and fight for customers. The data collection was done in January 2017 by means of an electronic survey on all population of mini-breweries (350 companies registered by December 31, 2017). The response rate was 41%. The aim of the paper is, by means of the descriptive statistics methods, to find out, what marketing tools the small breweries' managers or proprietors consider as most important with regards to the competitiveness of their business. The collected data were analysed by means of one-way classification according to the defined segmentation criteria. Most of respondents consider a good reputation (89%), recommendation of current clients (85%), and own website (60%) to be most important communication tools.

The aim of the article is to assess the consumers’ buying behaviour and decision-making process when purchasing bread and to propose the ways of how to improve the position of bread in the market. 1601 properly filled questionnaires were used for the analysis. Results are presented under the form of frequencies of answers and statistical tests. The analysis included evaluation of statistical hypotheses about the independence (significance level α = 0.01) using the chi-square goodness of fit test and Pearson coefficient of contingency. The significance level was then compared with the value p-value, for p-value > α, the null hypothesis was not rejected. The most important factors of choosing bread are freshness, appearance habit and price. The importance of the price grows with the increasing age of respondents and decreases with the increasing income of questioned consumers. The importance of the brand, as well as the reference or recommendation from the family and friends slightly strengthens with the increasing income of the consumers. Most of the respondents make no difference between both (yeast and rye leaven) technologies of baking bread when making their buying decision. We cannot say, however, the preference to the rye leaven bread grows with the increasing age of respondents to the detriment of the yeast bread or vice versa.

SKOŘEPA, L., PÍCHA, K.: Evolution and perspectives of the regional market of applicants for tertiary education in South Bohemian Region. Acta univ. agric. et silvic. Mendel. Brun., 2012, LX, No. 7, pp. 265-272 The paper summarizes results of the questionnaire surveys among high schools' students in the Southbohemian Region. These surveys were done in 2008, 2009 and 2011. The aim of this article was to discover attitudes of the students of two terminal years of high schools as well as the students of higher professional schools to the new situation of the services off ered by the sphere of tertiary educations. The supply of schools (measured by available capacity to take on students) have recently exceeded over the demand of applicants for tertiary education. This is caused by an increase of the education capacity of universities on one hand and by the birth rate defl ation aff ecting the number of graduates from high schools on the other hand. The number of latest graduates from high school is not adequate to the education capacity of universities where the income based on the education activity represents an important part of their revenues. Universities and their faculties in South Bohemia have abolished the traditional entrance exams and some of them accept even one hundred per cents of applicants. This situation resulted in the development of promotional campaign using all traditional promotional tools. Questionnaire surveys have focused on factors of the selection of a university and faculty to apply, the results of studying at the university, sources of information on existing universities and applicants' expectations from their university studies. The three-year survey allows authors to generalize implications and conclusions for university managers when recruiting graduates. Applicants permanently prefer economic fi eld of study; the main source for them when choosing is Internet and they expect particularly to fi nd better employment and to reach higher remuneration.higher education market, factors of selection of a higher school, tertiary education, applicants, demographic evolution

SKOŘEPA, L., VOCHOZKA, M.: Several notes about food e-commerce in the Czech Republic. Acta univ. agric. et silvic. Mendel. Brun., 2008, LVI, No. 6, pp. 123-136 The contribution concentrates on a special form of food sale. It solves several attributes of connection of food sale and electronic commerce. Firstly it describes experiences got by foreign companies like Tesco or Ahold -leaders of food commerce. Strategies and achievements in the fi eld of electronic commerce of theirs were introduced. Following part of the work is devoted to leading Czech e-shops. Vltava e-shop and e-shops of its group (Cybex.cz and others) were assessed. Several market researches were introduced (about number of internet accesses in the Czech Republic, about time dedicated to PC and internet, knowing e-commerce or its use in practice). In the last part of the fi rst section are mentioned foreign e-shop targeting Czech e-commerce market. In the third part are advantages of e-shopping summarized. Time saving, opening time, goods comparisons are briefl y mentioned. The application part was aimed to Jednota's future e-shop. That means that existing retail chain was chosen. So the foundation of e-shop is rather easier. Than the assortment of Czech e-shops was described, especially in connection with customers' preferences. Customers' shopping behavior was exa mi ned. So possible ways out could be founded. Following part takes care of implementation of food e-shop. Supply, logistic solution, payment solution, strategy of gaining and maintenance customers, contracting, information technologies, solutions and investment return were mentioned or solved. Results of the contribution are summarized in the conclusion. Relationship between theory of e-commerce and its application was highlighted as a necessary condition of its functioning in real world.customer, consumer, e-commerce, e-shop, food, internet, technologies Czech society really accepts and uses potential of information technologies. There is a huge and continual pressure on each individual to accept new forms of communication. Social and economic isolation are the only alternatives. The black hole of digitalization is a present day reality and nobody can fi ght off this speeding-up process.New times are approaching, when most of our basic needs and activities, including work tasks, will be done through these modern services and perhaps other alternative will not exist sometime. New technologies will be new calls appeal for our society. Currently it is fruitless to ask a question if start of use of information technologies for food retail sale is efficient and reasonable. It is unavoidable risk of unique opportunity for little and middle fi rms in the world of progressive globalization. The most diffi cult part is seen in the choice of suitable strategy.DE KARE-SILVER (2002) suggests very sophisticated system of development strategies of e-commerce in the world of retail fi rms. He writes that business concepts coming from eighties of twentieth century can achieve a success ...