Several notes about food e-commerce in the Czech Republic

Abstract

SKOŘEPA, L., VOCHOZKA, M.: Several notes about food e-commerce in the Czech Republic. Acta univ. agric. et silvic. Mendel. Brun., 2008, LVI, No. 6, pp. 123-136 The contribution concentrates on a special form of food sale. It solves several attributes of connection of food sale and electronic commerce. Firstly it describes experiences got by foreign companies like Tesco or Ahold -leaders of food commerce. Strategies and achievements in the fi eld of electronic commerce of theirs were introduced. Following part of the work is devoted to leading Czech e-shops. Vltava e-shop and e-shops of its group (Cybex.cz and others) were assessed. Several market researches were introduced (about number of internet accesses in the Czech Republic, about time dedicated to PC and internet, knowing e-commerce or its use in practice). In the last part of the fi rst section are mentioned foreign e-shop targeting Czech e-commerce market. In the third part are advantages of e-shopping summarized. Time saving, opening time, goods comparisons are briefl y mentioned. The application part was aimed to Jednota's future e-shop. That means that existing retail chain was chosen. So the foundation of e-shop is rather easier. Than the assortment of Czech e-shops was described, especially in connection with customers' preferences. Customers' shopping behavior was exa mi ned. So possible ways out could be founded. Following part takes care of implementation of food e-shop. Supply, logistic solution, payment solution, strategy of gaining and maintenance customers, contracting, information technologies, solutions and investment return were mentioned or solved. Results of the contribution are summarized in the conclusion. Relationship between theory of e-commerce and its application was highlighted as a necessary condition of its functioning in real world.customer, consumer, e-commerce, e-shop, food, internet, technologies Czech society really accepts and uses potential of information technologies. There is a huge and continual pressure on each individual to accept new forms of communication. Social and economic isolation are the only alternatives. The black hole of digitalization is a present day reality and nobody can fi ght off this speeding-up process.New times are approaching, when most of our basic needs and activities, including work tasks, will be done through these modern services and perhaps other alternative will not exist sometime. New technologies will be new calls appeal for our society. Currently it is fruitless to ask a question if start of use of information technologies for food retail sale is efficient and reasonable. It is unavoidable risk of unique opportunity for little and middle fi rms in the world of progressive globalization. The most diffi cult part is seen in the choice of suitable strategy.DE KARE-SILVER (2002) suggests very sophisticated system of development strategies of e-commerce in the world of retail fi rms. He writes that business concepts coming from eighties of twentieth century can achieve a success ...