This paper introduces a novel consumption-based variable, cyclical consumption, and examines its predictive properties for stock returns. Future expected stock returns are high (low) when aggregate consumption falls (rises) relative to its trend and marginal utility from current consumption is high (low). We show that the empirical evidence ties consumption decisions of agents to time variation in returns in a manner consistent with asset pricing models based on external habit formation. The predictive power of cyclical consumption is not confined to bad times and subsumes the predictability of many popular forecasting variables. 1 The detrending procedure of Hamilton (2018) allows us to remove the nonstationary component of c t without modeling the nonstationarity, as the decomposition in equation (1) implies a stationary process ω t if either the k th difference of c t or the deviation of c t from a k th -order deterministic time polynomial is stationary for some k as the sample size becomes large. See Hamilton (2018) for a formal proof.2 In this respect, Hamilton (2018) argues that in contrast to the Hodrick-Prescott (1997) cyclical series, which can be readily forecasted from its own lagged values and past values of other variables, by construction, the realizations of ω are difficult to predict.