1977
DOI: 10.1177/001872677703000704
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Assimilation and Contrast Effects in the 1972 Election

Abstract: Longitudinal data from the 1972 election study of the Survey Research Center were analyzed to examine for possible displacement effects (assimi-lation and contrast) in estimations of the candidates'positions on 14 issues. Pervasive assimilation of one's preferred candidate occurred, and this appeared to be stronger than the contrast of one's nonpreferred candidate. The latter was deemed unreliable for Nixon voters placing McGovern and marginally reliable for McGovern voters placing Nixon. Displacement effects … Show more

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Cited by 40 publications
(15 citation statements)
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“…Our finding of no evidence for such post-vote assimilation is consistent with the results reported by Granberg and Jenks (1977) on a national sample of voters in the 1972 presidential election. In that study, there was no tendency for voters interviewed after the election to see their candidate's position on a variety of issues as more similar to their own than did those interviewed beforehand.…”
Section: Resultssupporting
confidence: 91%
“…Our finding of no evidence for such post-vote assimilation is consistent with the results reported by Granberg and Jenks (1977) on a national sample of voters in the 1972 presidential election. In that study, there was no tendency for voters interviewed after the election to see their candidate's position on a variety of issues as more similar to their own than did those interviewed beforehand.…”
Section: Resultssupporting
confidence: 91%
“…Slopes for non-supporters of the American candidates, however, are generally as great (in absolute value) as those for supporters, i.e., we find contrast and assimilation of comparable strength for the elections of 1984, 1988, and 1992. This latter result contrasts with those of Granberg & Jenks (1977) and Granberg, Harris & King (1981), who found assimilation stronger than contrast for the 1972 and 1976 US elections. Our results are, however, in agreement with that of Granberg (1987 : Table 4) for the one US election which was analyzed both by Granberg and by ourselves.…”
Section: Hypotheses About Assimilation and Contrast Effectscontrasting
confidence: 93%
“…Instead, I try to detect the presence of this bias in an indirect way, which builds on the logic of projection bias (Merrill and Grofman, 1999). A voluminous literature has suggested that when survey respondents are asked to locate political parties on ideological or issue scales, they tend to bring parties they like closer to their own ideal points and to distance themselves from parties they dislike (see, for example, Dinas et al, 2016; Granberg and Jenks, 1977). I exploit this pattern by leveraging possible asymmetries in the direction and strength of this bias.…”
Section: Analytical Strategy: Anti-right Bias As Asymmetric Projectiomentioning
confidence: 99%