2020
DOI: 10.1287/opre.2019.1930
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Assortment Optimization Under the Paired Combinatorial Logit Model

Abstract: When retailers decide which assortment of products to offer, they can make use of a choice model that describes how customers choose and substitute among the products. The key is to use a choice model that faithfully captures the choice process of customers, while making sure that the corresponding problem of finding the revenue-maximizing assortment remains tractable. In “Assortment Optimization Under the Paired Combinatorial Logit Model,” Zhang, Rusmevichientong, and Topaloglu consider the paired combinatori… Show more

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Cited by 29 publications
(10 citation statements)
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“…, Zhang et al. ). There is a substantial body of research on solving fluid control problems for the choice‐based‐demand model.…”
Section: Discussionmentioning
confidence: 99%
“…, Zhang et al. ). There is a substantial body of research on solving fluid control problems for the choice‐based‐demand model.…”
Section: Discussionmentioning
confidence: 99%
“…Usually, a particular choice model was first analyzed on its own, and subsequently in conjunction with certain constraints on capacity, allowable prices, consideration set structures, etc. We expect that more work will appear in the coming years on this, using less common choice models such as the paired combinatorial logit model (Zhang et al (2017)).…”
Section: Discussionmentioning
confidence: 99%
“…In this paper, we assume that customers' choice behavior is captured by the PCL model, which can accurately capture the substitution effects among products [16][17][18]. Throughout this paper, the deterministic utility of product 𝑖 is captured through 𝛼 𝑖 − 𝛽𝑝 𝑖 , where 𝛼 𝑖 is a known constant to measure the quality of this product, and 𝛽 > 0 is the price-sensitivity parameter to capture the utility variation when the selling price changes.…”
Section: Modeling Frameworkmentioning
confidence: 99%
“…To solve the above problem, we first linearize the objective function by using the characteristic of the PCL model that there are exact two products under each nest. To do so, we follow the similar approach used in [17][18]. Letting 𝜌 𝑖𝑗 = (exp(𝛼 𝑖 /𝛾 𝑖𝑗 ) + exp (𝛼 𝑗 /𝛾 𝑖𝑗 )) 𝛾…”
Section: Solution Approachmentioning
confidence: 99%
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