PACS 61.10 Nz, 75.50. Gg, 75.60.Ej, 76.80.+y Site preference of Cr in the M-type barium ferrite ceramics was monitored by powder X-ray diffraction (XRD), magnetization measurements and Mössbauer spectroscopy. The calcined BaFe 12-x Cr x O 19 powders (x = 0.0 -0.8) obtained by the sol gel method were die-pressed into pellets and then sintered at 1300 °C in a oxygen atmosphere for 12 hrs. All the phases of the ceramics were of the pure magnetoplumbite structure. The saturation magnetization (M s ) is found to be a function of Cr ion content. The M S of the ceramics decreases due to the dilution of the magnetic interaction with increasing Cr concentration. The coercivity (H c ) of the ceramics increases due to finer grain observed by scanning electron microscopy (SEM). Fitted Mössbauer spectra show that Cr ions preferentially occupy into the 2a, 12k and 4 f 2 Fe crystallographic sites.