Attapulgite (ATP, a natural clay) was used as carrier to produce a nickel-based catalyst (Ni/ATP) for the work that is presented herein. Its catalytic performance was comparatively assessed with a standard Ni/Al2O3 sample for the glycerol steam reforming (GSR) reaction. It was shown that the ATP support led to lower mean Ni crystallite size, i.e., it increased the dispersion of the active phase, to the easier reduction of NiO and also increased the basicity of the catalytic material. It was also shown that it had a significant effect on the distribution of the gaseous products. Specifically, for the Ni/ATP catalyst, the production of liquid effluents was minimal and subsequently, conversion of glycerol into gaseous products was higher. Importantly, the Ni/ATP favored the conversion into H2 and CO2 to the detriment of CO and CH4. The stability experiments, which were undertaken at a low WGFR, showed that the activity of both catalysts was affected with time as a result of carbon deposition and/or metal particle sintering. An examination of the spent catalysts revealed that the coke deposits consisted of filamentous carbon, a type that is known to encapsulate the active phase with fatal consequences.