Hhile it is appealing to theorize about a two-stage process of attending, having both separate and ordered focusing and elaborating aspects, the following discussion will attempt to show the weakness of this theory and at the same time offer an alternative approach whereby both focusing and elaborating are under the service of cognitive variables. To accomplish this it is first necessary to discuss (1) the issue of the definition of a "new" stimulus event, and (2) the inherent difficulties in a simple matching process. Once having shown that what has been considered to be an OR varies as a function of some cognitive principle(s) an alternative model for attending to stimulus events will be offered. Finally an experiment will be presented which demonstrates an OR hierarchy comparable to hierarchies of concept formation attainment in the same age child. Specifically a redundant visual signal is followed by 4 variations of that signal; changes in color, size, number and rotation. The results, accounting for both discriminability and intrinsic value demonstrate a hierarchy of stimulus salience. This hierarchy of color, size, number and rotation is consistent with concept formation acquisition and these results are used to argue for the proposed model of attending which emphasized the need to consider cognitive principles in understanding an OR. [organism] so that perception of the stimulus takes place in the most favorable conditions." According to these theorists the orienting reflex differs from other behaviors, such as exploratory behavior, in that it is not involved in the elaboration or perception of the stimulus but only in the tuning or focusing of the organism's analyzers to be able to perceive or elaborate.Thus, the orienting reflex occurs temporally prior to any behavior associated with elaboration. It is possible, therefore, for an organism to exhibit an orienting reflex and no further elaboration or perception, but it is not possible to elaborate without first haVing exhibited an orienting reflex.The definition of which responses constitute an orienting reflex and which constitute elaboration is still being investigated using heart rate deceleration, vasodilation and constriction, respiration, GSR, activity, orientation of the receptor, and many other responses as indices of an orienting reflex. 2Another characteristic of this tuning process or reflex is its habituation when a stimulus event is repeated, and its reappearance when a new event is presented. Sokolov (1963) has offered a theory for explaining this reflex in terms of a matching procedure whereby a new event is matched against an internal representation (called a neuronal model) within the organism.-2-Mismatch produces excitation and an orienting reflex, while match produces inhibition and an absence of the reflex.In the following discussion, issues will be raised which bring into question the notion that focusing the analyzers precedes elaboration or perception of the stimulus event. This notion will be questioned by attempting to dem...