When noise in the field is strong, it's difficult to obtain high SNR seismic data with single or combination vibrator. So phased-array vibrator system (PAVS), which can form directional seismic beam, was developed. Because the orientation of the directional seismic wave is dependent on the time delay, the time delay is a dominant factor for PAVS to boost SNR of reflected signals. 3-unit PAVS is able to improve SNR 6.53∼9.54 dB based on theoretical analysis. Field seismic data were obtained for time delays of 0, 0.802, 0.384, 0.241, 0.174 ms and 0.123 ms, respectively. Using the raw data of different time delays, power spectrums of reflected seismic signals were calculated, and then quantitative SNR improvement was obtained. Compared to the case of single source, SNR increased 3.3150, 8.0150, 6.0547, 5.0278, 4.5383 dB and 4.0364 dB. Compared to the case of combination source, SNR increased 0, 4.7000, 2.7397, 1.7128, 1.2233 dB and 0.7214 dB. On the basis of theoretical analysis and the results of field experiment, it is concluded that directional seismic beam technique is useful to SNR improvement; SNR varies with time delay; proper time delay can raise SNR of reflected signals significantly.