Attitude and behaviour of consumers towards organic food: an exploratory study in India

Mehra, Saloni; Ratna, P.A.

doi:10.1504/ijbex.2014.065503

Cited by 15 publications

(12 citation statements)

References 32 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Our ndings show that the quality of a product (β = .337, t = 6.768, p < 0.05) is the most potent factor in uencing the purchase intention of a young consumer in Delhi. This nding is in conjunction with Wirth, et al, (2011), Wong and Teoh, (2015) and Mehra and Ratna (2014) whereby young consumers are keen on product information and labels while selecting organic food. Label and certi cation of an organic food product are associated with its quality and as such in uence the purchase intention of potential consumers.…”

Section: Testing Hypothesismentioning

confidence: 90%

Factors Influencing Organic Food Purchase of Young Indian Consumers

Mahongnao¹,

Varah

Varah³

2022

Preprint

View full text Add to dashboard Cite

As organic food consumption rises throughout the world, there is a greater need for study on the factors that influence organic food consumption. Previous research yielded mixed results and failed to present a complete picture of organic food consumers in India. The goal of this study is to figure out what factors influence young Indian consumers' desire to buy organic foods. A comprehensive questionnaire study of Indian young consumers aged 15 to 30 years old was created in order to examine the relationship between the established key factors. Data was acquired from 289 young Indian customers in New Delhi, India, using a self-administered structured questionnaire. The findings show that young consumers’ organic food purchase intention is largely determined by their environmental concern, product quality, and social pressure. However, the impact of health consciousness, fear, trust, and price, on organic food purchase intention has been found insignificant. The findings have ramifications for organic food producers, marketers, and policymakers in India who are working to increase organic food consumption.

show abstract

Section: Testing Hypothesismentioning

confidence: 90%

Factors Influencing Organic Food Purchase of Young Indian Consumers

Mahongnao¹,

Varah

Varah³

2022

Preprint

View full text Add to dashboard Cite

show abstract

“…However, food safety is the most commonly and loosely argument being used (56). These results found from a research conducted declares that the food safety concerns and health consciousness are the major triggering factor for occasional consumers in framing their attitude and purchase intention towards organic foods (57). The misconception and consumer anticipation of organic food superiority have given birth to these unsubstantiated claims which are often conflicting with the scientific evidences.…”

Section: Effects Of Organic V/s Conventional Foods On Public Health -...mentioning

confidence: 98%

Is eating organic a healthy or safer option? Health claims for organic food consumption, food quality and safety – A systematic review

Ghai

Sharma

Dasgupta

2017

Indian J Community Health

View full text Add to dashboard Cite

Universally, there has been an increased awareness about the harmful effects of chemical inputs used for production of food on soil composition, environment and human health. This has triggered the consumption level of organic food products. India has witnessed a tremendous growth in domestic as well as export market. The demand is mainly driven by consumer perceptions that organic farming is more sustainable, produces healthy food, pesticide-free and safeguards the environment & biodiversity. Organic food producers also manifests the quality and safety of food. These claims which are perceived and professed as beneficial can only be accepted if they are tested and validated. Therefore, the foremost objective of this review paper is to provide an update on set of studies related to scientific evidence for nutritional composition marking the quality of organic foods vis-à-vis conventional foods and its impact on human health. Secondly, the paper examines the comparison of the sensory quality of the organic food, and thirdly the food safety aspect of organically as compared with conventionally grown foods. Past few controlled studies have proved that there is no such evidence of differences in concentration of various nutrients amongst organic and conventional foods. Furthermore, there are certain issues related to the impact and assessment of these nutrients in organic food which requires some future directives. Owing to the heterogeneity in results observed related to nutritional quality and safety of organic foods, technological aspects together with sensory parameters are the best for future comparative studies. To safeguard the public health and to avoid the difference in sampling and sample results, testing laboratories should also be adhering to uniform standards. Organic food business in India lack standard guidelines for quality, policy framework for domestic and export market. Also, traceability is another factor which should be given prime importance to ensure removal of fraudulent practices.

show abstract

“…Baladhandapani K.,Sivalingam N (2017), was of the view that factors encouraging organic food purchase was disposable income, urbanization and globalization. Change in the consumption pattern also helped in the purchase of organic food in the developing countries [11][12][13][14][15][16][17][18].…”

Section: Literature Reviewmentioning

confidence: 99%

Exploring the Factors Affecting Organic Food Purchase as Immunity Booster during the Pandemic

Domle

Chib

Ambad

et al. 2021

JPRI

View full text Add to dashboard Cite

Organic food products are gaining popularity and are widely accepted by the consumers all over the world. As they are grown and processed without the use of chemicals, consumers feel that it is safe for consumption and does not have any health hazards. The ongoing pandemic situation, COVID-19 has also given a momentum to the acceptance level of these products, as producers are marketing their products with a tag, ‘immunity booster’. This study was an effort to identify and validate the dimensions influencing organic food purchase by the consumers. Questionnaire having 45 questions was developed and administered to 750 respondents. Exploratory factor analysis was applied to explore the factors determining organic food purchase. Exploratory factor analysis yielded five-factor structure. Confirmatory factor analysis was used to verify and confirm, the five-factor structure. Multiple Regression Analysis was applied to identify the most prominent factor, which influenced the customer to make the purchase.

show abstract

Attitude and behaviour of consumers towards organic food: an exploratory study in India

Cited by 15 publications

References 32 publications

Factors Influencing Organic Food Purchase of Young Indian Consumers

Factors Influencing Organic Food Purchase of Young Indian Consumers

Is eating organic a healthy or safer option? Health claims for organic food consumption, food quality and safety – A systematic review

Exploring the Factors Affecting Organic Food Purchase as Immunity Booster during the Pandemic

Contact Info

Product

Resources

About