Attitude of Indian consumers towards luxury brand purchase: an application of 'attitude scale to luxury items'

Sanyal, Shamindra Nath; Datta, S. K.; Banerjee, Asok Kumar

doi:10.1504/ijicbm.2014.064696

Cited by 34 publications

(36 citation statements)

References 43 publications

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“…The Indian consumer mindset is still that of an 'aspirer' rather than 'connoisseur'. The results of Sanyal's (2014) study show that in the Indian market environment, customers are more concerned with subjective norms than their own attitude while they have the intention to purchase luxury goods. The Indian culture is more or less a collective culture.…”

Section: Discussionmentioning

confidence: 95%

Factors affecting souvenir purchase behavior: valuable insight for tourism marketers and industry

Meitiana¹,

Setiawan²,

Rohman³

et al. 2019

JBRMR

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This study aims to identify the factors that influence decision making on souvenirs by using the Theory of Planned Behavior. The approach used in the research method is quantitative approach, and the sample determination used convenience sampling type employing 150 souvenir buyers as research samples in Palangka Raya, Indonesia. The relationship between the variables proposed in the study is tested empirically using Partial Least Square (PLS). This research reflects the consumer's picture of the attitude, intentions, and buying behavior of souvenirs. The results showed that the attitude toward authenticity and attitude toward aesthetics, except attitude toward care and carriage, had a significant effect on the purchasing intention which then will be realized in a real buying behavior. The stronger the intention of someone to buy souvenirs, the greater the souvenir buying behavior will be shown. The results of this study are expected to provide valuable insights for marketers and the tourism industry in formulating and implementing strategies to encourage consumers to purchase souvenirs.

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Section: Discussionmentioning

confidence: 95%

Factors affecting souvenir purchase behavior: valuable insight for tourism marketers and industry

Meitiana¹,

Setiawan²,

Rohman³

et al. 2019

JBRMR

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“…Lai dan Cheng (2015) menyimpulkan bahwa persepsi mahasiswa di Hongkong tentang pentingnya praktik pemasaran hijau mempengaruhi sikap mereka terhadap lingkungan, selanjutnya sikap konsumen terhadap lingkungan positif mempengaruhi kesediaan mereka untuk membeli produk hijau, dan akhirnya kesediaan konsumen untuk membeli produk hijau mempengaruhi perilaku pembelian mereka. Namun penelitian lainnya menunjukkan bahwa niat tidak berpengaruh terhadap perilaku pembelian, seperti hasil penelitian Kothe dan Mullan (2014), Kothe et al (2012), serta Sanyal (2014). Penelitian Kothe dan Mullan (2014) serta Kothe et al (2012) menyimpulkan bahwa perubahan niat yang dilaporkan oleh masing-masing peserta 18 antara awal dan tindak lanjut tidak berkorelasi dengan perubahan yang sesuai pada konsumsi buah dan sayuran.…”

Section: Pendahuluanunclassified

“…Niat tidak selalu memiliki pengaruh positif pada penggunaan aktual dari merekmerek mewah dalam perspektif konsumen India (Sanyal, 2014). Niat untuk membeli tidak selalu menghasilkan pembelian merek mewah, ketika konsumen India berbicara tentang keunikan, eksklusivitas dan selera pribadi, mayoritas pasar masih jauh dari persepsi ini dan nilai merek yang sangat mempengaruhi penggunaan barang mewah.…”

Section: Pendahuluanunclassified

“…Theory of Planned Behavior hanya berfokus pada aspek kognitif dari sikap (yaitu, sikap kognitif), sehingga menunjukkan bahwa konsep sikap harus diperiksa melalui baik sikap kognitif dan sikap afektif, yaitu perasaan atau emosi (Taut dan Baban, 2012). Hasil penelitian menunjukkan bahwa model tersebut tidak bisa digunakan untuk memprediksi perilaku, sehingga niat pembelian tidak berpengaruh terhadap perilaku pembelian, seperti hasil penelitian Kothe dan Mullan (2014), Kothe et al (2012), Cai dan Shannon (2012), serta Sanyal (2014).…”

Section: Pembahasanunclassified

“…Perbedaan hasil penelitian tersebut disebabkan karena lokasi penelitian yang mempunyai budaya yang berbeda, penelitian Sanyal (2014) pada lingkungan pasar dan budaya India menunjukkan budaya kolektif dimana konsumen kolektivis kurang impulsif bila dibandingkan konsumen individualis barat, meskipun budaya belanja yang sangat berkembang di Asia termasuk India. Konsumen India lebih mementingkan norma subyektif daripada sikap mereka sendiri ketika memiliki niat untuk membeli suatu produk.…”

Section: Theory Of Planned Behavior Menurutunclassified

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Perilaku Pembelian Konsumen: Sebuah Tinjauan Literatur Theory of Planned Behavior

Meitiana

2017

Jurnal Ekonomi Modernisasi

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This study aims to examine the differences between several empirical articles on the theory of planned behavior. Theory of planned behavior provides a framework for studying attitudes toward behaviors that postulate three determinants of conceptual intent. Specifically, the intention is based on the variables of attitude toward behavior, subjective norms, and perceived behavioral control. Although this theory has been used frequently, there are still differences in outcomes in explaining attitudes toward behavior. The results show that there is still a different view of the theory of planned behavior so it is necessary to identify the gaps that occur in this theory. For further research is expected to expand and enrich the discussion of the theory of planned behavior.Keywords: consumer purchase behavior; theory of planned behavior AbstrakPenelitian ini bertujuan menelaah perbedaan beberapa artikel empiris tentang theory of planned behavior. Theory of planned behavior menyediakan suatu kerangka untuk mempelajari sikap terhadap perilaku yang mengemukakan tiga faktor penentu konseptual niat. Secara khusus, niat didasarkan pada variabelvariabel yaitu sikap terhadap perilaku (attitude towards behavior), norma subyektif (subjective norm), dan kontrol berperilaku yang dirasakan (perceived behavioral control). Walaupun teori ini sudah sering digunakan, namun masih terdapat perbedaan hasil dalam menjelaskan sikap terhadap perilaku. Hasil penelitian menunjukkan bahwa masih terdapat perbedaan pandangan terhadap Theory of planned behavior sehingga diperlukan identifikasi kesenjangan yang terjadi dalam teori ini. Penelitian di masa yang akan datang diharapkan dapat memperluas dan memperkaya pembahasan tentang theory of planned behavior.Kata Kunci : perilaku pembelian konsumen; theory of planned behavior Permalink/DOI : http://dx

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Consumers' perceived value of luxury goods through the lens of Hofstede cultural dimensions: A cross‐cultural study

Rehman

2021

Journal of Public Affairs

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Consumer Perceived Value (CPV) is the complete evaluation of the product's usefulness by a consumer according to his perceptions of total obtained benefits compared with the cost that he had to pay for that. Customers purchase similar luxury goods globally, but for different motives and the value held by each customer for these products also changes across different nationalities. The variation in CPV arises mainly because of dissimilarities in culture of different countries. This study uses a framework of Hofstede's cultural dimensions to examine variations in CPV of luxury goods between two rising luxury markets of Saudi Arabia and India. The basic components of CPV of luxury goods were used as the basis for developing the questionnaire. The questionnaires were given through e-mail to respondents in Saudi Arabia (Arabic version) and India (English version). The data results indicate significant variances in CPV of luxury goods between the two countries. Saudi Arabian consumers turn out to be the greatest patrons of luxury goods whereas Indians display a culture of restraint and controlled gratification of desires. Unlike Saudi consumers, the Indian consumers do not display any significant "bandwagon" or "snob effect".

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Attitude of Indian consumers towards luxury brand purchase: an application of 'attitude scale to luxury items'

Cited by 34 publications

References 43 publications

Factors affecting souvenir purchase behavior: valuable insight for tourism marketers and industry

Factors affecting souvenir purchase behavior: valuable insight for tourism marketers and industry

Perilaku Pembelian Konsumen: Sebuah Tinjauan Literatur Theory of Planned Behavior

Consumers' perceived value of luxury goods through the lens of Hofstede cultural dimensions: A cross‐cultural study

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