Attitude, Perceived Usefulness and Perceived Ease of Use towards Intention to Use M-Commerce: A Case of Grocery Shoppers in Kuching, Sarawak

Abstract

In this digital era, technology has a crucial function in lives of many people. Mobile devices, in particular, have become an important product to many individuals and have been expected to further increase in their usage. The fast expansion of electronic commerce (e-commerce) application and wireless technology in Malaysia has given birth to a new electronic marketing idea known as mobile commerce which also known as mobile commerce (m-commerce) where shopping is enable via mobile. Studies have highlighted the fact that m-commerce is still limited despite it has been increasingly gaining momentum nowadays. The potential of m-commerce to flourish in near the future has been agreed by many scholars. Having said that, this study assessed the impact of Attitudes towards m-commerce on the relationships of Perceived Usefulness and Perceived Ease of Use with intention to use m-commerce. The findings revealed that Attitude is the most influential factor on the intention to use m-commerce for grocery shopping among grocery shoppers in Kuching, Sarawak. Implications and future endeavors are also discussed in this study.

Factors Affecting Consumer Intention to Use E-Grocery Shopping in Saudi Arabia

“…Driediger and Bhatiasevi (2019) conducted a study in Thailand on the acceptance and usage of OGS and found that perceived usefulness has a significant positive effect on intention to use. Similarly, other studies that were conducted in different countries have reached the same conclusion regarding the relationship between PB and IU (Frank & Peschel, 2020;Hansen, 2005;Human et al, 2020;Kasuma et al, 2020;Wang & Somogyi, 2018).…”

Intention to Use E-Commerce Payment: Empirical Evidence Among Consumers in Sarawak

“…(Suwunniponth, 2015). Trust is especially important in international online purchases because it can be difficult to pursue legal action in the event of a disagreement or fraud due to variations in culture and the business environment (Abdullai, 2009;Kasuma et al, 2021). This study concludes that trust is a key component determining consumers' propensity to use E-commerce Payment Systems in Sarawak.…”

Quality of Life and the Digital Service Landscape: The Moderating Role of Customer Complaining Effort

“…However, what can be an important predictor of consumer satisfaction with life is the easiness consumers perceive in the management of products or services. As some studies show, this is an important variable that encourages consumers to use such services and increases their trust in a particular brand [77][78][79][80].…”