“…Given that (easy) self-generation has proven fruitful with respect to attitudes (e.g., Aronson, 1999), these domains may strongly benefit from knowing whether (easy) self-generation may be effective on the behavioral level, too. Second, a large literature suggests that attitudes do not necessarily translate into behavior (“attitude-behavior gap”; e.g., Ajzen & Fishbein, 1977; Bohner & Schwarz, 2001; Eagly & Chaiken, 1993; Fazio & Towles-Schwen, 1999; Holland, Verplanken, & Van Knippenberg, 2002). The powerful effects of (easy) self-generation on attitudes thus need not be mimicked on the behavioral level, and research focusing on the effect of (easy) self-generation on behavior is needed.…”