Attractors: Building Mountains in the Flat Landscape of the World Wide Web

Watson, Richard T.; Akselsen, Sigmund; Pitt, Leyland

doi:10.2307/41165932

Cited by 125 publications

(78 citation statements)

References 11 publications

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“…So consumers could perceive internet advertising as good source of product information (Ju pak 1999). Likewise, consumers may be entertained by internet advertising as it may involve tactics such as inte ractivity and multimedia (Watson et al 1998). Conversely, internet offers may be a source of irritation as advertising may cause feelings of confusion if information is perceived as intense (Ducoffe 1996).…”

Section: Literature Review and Research Hypotheses Beliefsmentioning

confidence: 99%

Syrian Consumers: Beliefs, Attitudes, and Behavioral Responses to Internet Advertising

Mahmoud

2013

Business: Theory and Practice

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Abstract. The goal of this research is to determine the dimensions of beliefs about internet advertising affecting Syrian consumers' attitudes and behaviors towards internet advertising. The results indicate that Attitudes are influenced positively by information, and entertainment; and negatively by irritation and values' corruption. Irritation positively influences consumers' behaviors of leaving websites showing the ads. Entertainment positively influences consumers' behaviors of clicking on internet ads for further information concerning advertised products. Attitude is found to fully mediate the relationships between beliefs of information, irritation, and values' corruption and the behaviors clicking on internet ads, and partially mediate the relationship between enter tainment and the behaviors of clicking on internet ads. Attitudes fully mediate the relationships between beliefs of information, entertainment, and values' corruption and the behaviors of leaving websites showing the ads, and partially mediate the relation ship between irritation and the behaviors of leaving websites showing the ads. This research comes to be one of the first studies to investigate Syrian consumers' beliefs about, attitudes, and behavioral responses towards internet advertising. As well as, this study provides evidence of the direct relationship between some of the beliefs about internet advertising (i.e. entertainment and irritation) and the behavioral responses towards it.Keywords: beliefs about internet advertising, attitudes towards internet advertising, behaviors towards internet advertising, consumer behavior, Syria. JEL Classification: M31, M37.

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Section: Literature Review and Research Hypotheses Beliefsmentioning

confidence: 99%

Syrian Consumers: Beliefs, Attitudes, and Behavioral Responses to Internet Advertising

Mahmoud

2013

Business: Theory and Practice

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“…It can be (1) a source of information, (2) a communication tool and (3) a distribution channel for products and services. The new developments in the field of multimedia software have increased the range of information than can be transmitted, which can now be expressed in the form of printed text, image, sound, or a combination of all these (Watson et al, 1998). Taking into consideration the advantages of speed, interaction and flexibility, it is easy to understand why the Internet is considered as a revolutionary tool for the development of commercial transactions.…”

Section: Transaction Processes On the Internetmentioning

confidence: 99%

Internet transactions and physical logistics: conflict or complementarity?

Gurǎu

Ranchhod

Hackney

2001

Logistics Information Management

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This paper argues that the whole company, and the market in which it operates, can be regarded as a series of linkages and relationships, and the company's operating efficiency can be seen to depend upon how well these connections work. It notes that if the system can be made to flow smoothly, at minimum cost, than the chances are that the overall company performance, measured by any criteria, could be high (complimentarity?). In practice, however, it is very common to find bottlenecks and poor integration between different parts of this system, resulting in unsatisfactory performance (conflict?). In order to identify the effects of the Internet on the physical logistic system, the WWW sites of 500 commercial companies were randomly selected, accessed and studied during November 1999.

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“…Watson et al [19], for example, identified five strategic and tactical reasons for firms to invest in e-commerce. First, the costs of matching buyers and sellers are potentially reduced.…”

Section: Impact Of the Internet On The Business Environmentmentioning

confidence: 99%

Achieving competitive capabilities in e-services

Oliveira

Roth

Gilland

2002

Technological Forecasting and Social Change

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What implications does the Internet have for service operations strategy? How can business performance of e-service companies be improved in today's knowledge-based economy? These research questions are the subject of this paper. We propose a model that links the e-service company's knowledge-based competencies with their competitive capabilities. Drawing from the current literature, our analysis suggests that services that strategically build a portfolio of knowledge-based competencies, namely human capital, structural capital, and absorptive capacity have more operationsbased options, than their counterparts who are less apt to invest. We assume that the combinative capabilities of service quality, delivery, flexibility, and cost are determined by the investment in intellectual capital. Arguably, with the advent of the Internet, different operating models (e.g., bricksand-mortar, clicks-and-mortar, or pure dot-com) have different strategic imperatives in terms of knowledge-based competencies. Thus, the new e-operations paradigm can be viewed as a configuration of knowledge-based competencies and capabilities. D

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Attractors: Building Mountains in the Flat Landscape of the World Wide Web

Cited by 125 publications

References 11 publications

Syrian Consumers: Beliefs, Attitudes, and Behavioral Responses to Internet Advertising

Syrian Consumers: Beliefs, Attitudes, and Behavioral Responses to Internet Advertising

Internet transactions and physical logistics: conflict or complementarity?

Achieving competitive capabilities in e-services

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