Attributes of medical tourism destination brands: case study of the Korean medical tourism market

Yu, Jongsik; Seo, Jungwoon; Hyun, Sunghyup Sean

doi:10.1080/10548408.2021.1875104

Cited by 17 publications

(12 citation statements)

References 69 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…In a health tourism setting, destination brand association has been frequently included in models of tourist's revisit intention (e.g. Abubakar and Ilkan, 2016; Heydari Fard et al , 2019; Cham et al , 2021b; Yu et al , 2021). This research also reflects that travellers' destination preferences are associated strongly with the traveller's perceived trust, reliability, other soft issues and enduring travel involvement to revisit the place for their subsequent treatment.…”

Section: Discussionmentioning

confidence: 99%

Destination brand equity and tourist's revisit intention towards health tourism: an empirical study

Rahman

Bag

Hassan

et al. 2021

BIJ

View full text Add to dashboard Cite

PurposeThis paper aims to investigate the relationship between destination brand equity and tourist's revisit intention towards health tourism destinations. The study also examines the mediating effect of destination brand association between destination-based brand equity and travellers' revisit intention for health tourism destinations.Design/methodology/approachA survey instrument is used to examine the relationships in the proposed model using the co-variance-based structural equation modelling (SEM) technique. The collected primary data from two hundred forty-six respondents (n = 246) are analysed to test the relationship amongst exogenous, mediating, moderating and endogenous constructs articulated in the proposed structural model.FindingsEmpirical findings reveal that destination brand equity influences the revisit intention of a traveller for health tourism via destination brand association. The perceived trust, reliability and soft issues of a traveller moderate the relationship between destination brand equity and destination brand association. Enduring travel involvement also proves a significant moderation effect on the relationship between destination brand association and the revisit intention of a traveller for a health tourism destination.Practical implicationsThis paper is an initial attempt to develop and empirically examine a conceptual model of the intention of a traveller to revisit a health tourism destination in a dynamic process of information search using the data collected from current travellers after medical tourism-related trips. Results suggest that stakeholders must focus on hedonic and utilitarian factors of the destination that are recognised by travellers to encourage revisit for medical tourism.Originality/valueAlthough there have been numerous studies on health tourism. However, to the best of the authors' knowledge, this research is a pioneer in the healthcare tourism literature that links destination brand equity, brand association and revisit intention of a traveller for health tourism. These findings extend the knowledge of how healthcare tourism that is embedded with destination brand equity and destination brand association. The study findings potentially benefit the marketers for gaining competitive advantages through considering the experience of a traveller.

show abstract

Section: Discussionmentioning

confidence: 99%

Destination brand equity and tourist's revisit intention towards health tourism: an empirical study

Rahman

Bag

Hassan

et al. 2021

BIJ

View full text Add to dashboard Cite

show abstract

“…Destination brand is a brand for a tourist destination where tourists perceive a trip as a product. Research on the influence of destination brands on decision making in choosing tourist destinations has been studied by (Jago et al, 2003;Morgan, 2003;Ooi, 2004;Yu et al, 2021).…”

Section: Destination Brand Equity (Dbe)mentioning

confidence: 99%

Tourist Destination Brand Equity (TDBE) Model and its Implication to Word of Mouth (WoM) in New Tourist Destinations Context

2023

QAS

View full text Add to dashboard Cite

This study aimed to examine tourist destination brand equity (TDBE) model and its implication to word of mouth (WoM) in new tourist destinations context. The research design used causal quantitative research used a survey method. Respondents were 120 visitors of new tourist destinations in Purwokerto, Indonesia. Variables Measurement using five Likert scale. The Partial Least Square (PLS) was used to test the causal relationship between constructs. Based on the results of the analysis, shows that destination brand image (DBI) and destination brand quality (DBQ) have a positive effect on destination brand value (DBV) but destination brand image (DBI) does not, while destination brand value (DBV) affects destination brand loyalty (DBL) and word of mouth. mouth (WoM). Finally, the results provide support for the tourist-based brand equity model and its implication to word of mouth (WoM) in new tourist destinations context, therefore managers of new tourist destinations must increase the element of tourist destination brand equity by increasing promotions and services to tourists.

show abstract

“…South Korea accounts for more than 6% of the medical tourism market in Asia. The Korean government declared medical tourism as one of the most significant branches of the national economy in 2009 [ 46 , 47 ]. Consequently, the government invested in hospitals, specialty clinics, advanced medical technology, and state-of-the-art healthcare facilities [ 48 , 49 ].…”

Section: Review Of Literature and Hypotheses Developmentmentioning

confidence: 99%

A Look at Collaborative Service Provision: Case for Cosmetic Surgery Medical Tourism at Korea for Chinese Patients

Park

Amendah

et al. 2021

IJERPH

View full text Add to dashboard Cite

Consumers admiring the beauty standards of other countries are approaching cosmetic surgery medical tourism. This study examines the roles of hospitals and facilitating agents as the main entities of cosmetic surgery medical tourism. 334 Chinese patients who underwent cosmetic surgery in Korea were collected and structural equation modeling is used to analyze the data. The results show that a hospital’s service quality in terms of tangibles, assurance, and empathy affect customers’ attitudes toward medical tourism for cosmetic surgery, which in turn, influences satisfaction with medical tourism. More importantly, facilitating agents’ service quality moderates the effects of hospitals’ service quality dimensions on service satisfaction. Findings extend the existing literature on medical tourism by identifying the roles of hospitals and facilitating agents to enhance customers’ attitudes and satisfaction with respect to collaborative service provision. Moreover, this research provides the first empirical evidence for the facilitating agents’ role in determining satisfaction with medical tourism.

show abstract

Attributes of medical tourism destination brands: case study of the Korean medical tourism market

Cited by 17 publications

References 69 publications

Destination brand equity and tourist's revisit intention towards health tourism: an empirical study

Destination brand equity and tourist's revisit intention towards health tourism: an empirical study

Tourist Destination Brand Equity (TDBE) Model and its Implication to Word of Mouth (WoM) in New Tourist Destinations Context

A Look at Collaborative Service Provision: Case for Cosmetic Surgery Medical Tourism at Korea for Chinese Patients

Contact Info

Product

Resources

About