Bimetallic Au-Pd nanoparticles supported on different ceria and titania nanostructures have been prepared by sol-immobilisation, and evaluated in the solvent-less selective oxidation of benzyl alcohol. The catalysts were characterised by TEM, STEM, XRD, XPS, ICP-AES, and nitrogen adsorption-desorption measurements.The activity of the catalysts was found to be strongly related to the morphology, structure and physiochemical properties of the supports. Au-Pd/ceria nanorods exhibited remarkably high catalytic activity (TOF > 35 900 h −1 ), and was found to be considerably more active than Au-Pd/titanate nanotubes, and Au-Pd catalysts supported on conventional ceria and titania nanopowders. The outstanding catalytic performance of Au-Pd/ceria nanorods is attributed to the unique surface chemistry of ceria nanorods, and the ability of catalyst preparation method (i.e. sol-immobilisation) to control the metal particle size and the bimetallic alloy formation. The presence of surface defects and high concentration of oxygen vacancies and Ce 3+ in ceria nanorods is likely responsible for the stabilisation of Au-Pd NPs during sol-immobilisation, which led to a very small mean particle size (2.1 nm) corresponding to a dispersion of approximately 52%, and a high surface metal concentration.