Audience Development of an Art Organization in Terms of Relationship Marketing

Pavlovaitė, Ugnė; Griesienė, Ingrida

doi:10.15388/im.2019.86.28

Cited by 3 publications

(2 citation statements)

References 24 publications

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“…Numerous online substances have both versatile sites and portable applications (Pavlovaite, and Griesiene, (2019). All in all, the distinction lies in reason: An application is generally littler in scope than a portable site, offers greater intuitiveness, and displays more particular data in a configuration that is simple and natural to use on a cell phone.…”

Section: Literature Reviewmentioning

confidence: 99%

The role of firms`s mobile applications in developing brand's equity

Al‐Zyoud¹

2020

JESI

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With the appearance and wide spread of smart phones, individuals have become attached to their mobile phones in order to run their lives, it included texting, calling, calendar, GPS, and appointments. Organizations have exploited the use of smartphones in developing mobile applications in which a user can get the service of the organization and at the same time be exposed to all its marketing and promoting campaigns. Current study aimed at examining the influence of mobile applications on brand equity determinants (Brand Awareness, Perceived Quality, Brand Association and Brand Loyalty) from the perspective of mobile application users in Jordan. Results of study indicated that, mobile applications have a positive influence on brand equity and it managed to be a strong branding platform for marketers in general. In addition to that, results indicated that among the variables of brand equity, brand awareness was the most influenced by smartphones applications. Study recommended to carry out a research that examines the influence of mobile applications on health care performance and how can health care services be eased out for patients who don't have the ability to move from place to another like seniors and handicapped.

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Section: Literature Reviewmentioning

confidence: 99%

The role of firms`s mobile applications in developing brand's equity

Al‐Zyoud¹

2020

JESI

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“…(Lincényi, 2011: 29) The very importance of online advertising as a part of complex integrated marketing communications has continuously been growing recently. Its effectiveness is high and other experts (Kádeková & Holienčinová, 2018, Bulanda & Vavrečka, 2019, Bulanda, Koprda & Kurimská, 2020 mention that in the near future, this form of advertising will dominate (Světlík, 2017;Stoian, Polozova, Didenko, Storozhenko & Moskvichova, 2018;Darsono, Susana, Prihantono & Kasim, 2019;Yunus, Susilo, Riyadi, Indrasari & Putranto, 2019;Pavlovaite & Griesiene 2019). A new trend that is beginning to be used in politics is online marketing (Winter, Litvinova, Babaskin, Babaskina, & Savinova, 2019;Lysytsia, Martynenko, Prytychenko, Gron & Us, 2019;Ajina, 2019;Danko, Kiselev, Chaykovskaya, Smelov, Sekerin, & Gorokhova, 2020).…”

Section: Introductionmentioning

confidence: 99%

Research of citizens' behavior in a political campaign in searching for and monitoring political advertising in The Slovak Republic

Lincényi¹,

Čársky²

2021

IRD

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The research study thematically focuses on the behaviour of citizens of the Slovak Republic in the campaign for active search and monitoring of political advertising. The authors tried to find out the degree of effectiveness of the use of marketing tools and forms of political advertising. Among other things, the research showed that most of the interviewed Slovaks are actively interested in political advertising in the election campaign. Research has shown that the most effective political advertising is in the audiovisual and online media and, conversely, the least effective in the print media, pre-election leaflets and billboards.

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Transformation of the Museum in the 21st Century: Baltic States Museums Visitors

Miežietytė-Gudzinskė

Jurėnienė

2021

open-series

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Audience development in cultural organisations and museums in Lithuania is relevant and not enough explored. While reading different academic literature and research on this topic, the most common issue mentioned is a lack of research about visitors to Lithuanian cultural organisations and museums. Most usually, communication about events and products created for visitors is based on the intuition or opinion of the employees, rather than on analysis of visitor’s expectations. Meanwhile, global research is orientated to understand, who is the audience of the organisation and what expectations it has. Those studies show that the audience is expecting to get new emotions, learn new things, new experiences, and increase social connections, to feel welcomed and interested.

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Audience Development of an Art Organization in Terms of Relationship Marketing

Cited by 3 publications

References 24 publications

The role of firms`s mobile applications in developing brand's equity

The role of firms`s mobile applications in developing brand's equity

Research of citizens' behavior in a political campaign in searching for and monitoring political advertising in The Slovak Republic

Transformation of the Museum in the 21st Century: Baltic States Museums Visitors

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