The article presents a new approach to the solution to the paradox of value based on the theory of marginal utility of the Austrian School of Economics. The new approach is based on the theory of compound interests and economic bubbles. The study presents valuable theoretical insight towards sustainable economic development. The paper provides a brief formulation of the theory of compound interests, introduces the structure of compound interests model, and shows the relations between simple and compound interests as well as dimensionless interests. It reveals the saturation phenomena, and emphasizes its impact on economic and financial bubbles. The relation between the value of paradox and the price bubbles is presented. The article also explains the possibilities of the phenomenology of growth in formulating the paradox of saturation and studying the paradox of value. The phenomenological method allows to relate prices and financial and economic bubbles into a general entirety. Therefore, this paper deals with very important sustainable development issues as it discusses the market saturation phenomena, economic bubbles, and emotional consumer behavior. The limitations of behavioral theories are pointed out and their misunderstandings of information cascades are emphasized. The article provides the explanation of the nature of economic bubbles by employing the theory of compound interests.

The problem of inflation is crucial for ensuring sustainable economic growth of the country. In the broadest sense, the economic dimension of sustainable development represents the general economic health of the country. Such macroeconomic indicators as unemployment and inflation rates are the main economic indicators of sustainable development. This article discusses the historical aspects of inflation development and the attitudes of economists towards it. The article presents a new approach to inflation and analyses the main reasons for its formation by developing a new analytical model of aggregate inflation. Based on new analytical model, the theoretical analysis of the formation of an economic bubble is provided based on saturation phenomena and its micro and macroeconomic implications are discussed. The main input of this paper is the creation of an extended (detailed) inflation model representing the main drivers of inflation and therefore contributes to the concept of controlled economic growth, which is necessary to ensure sustainable economic growth of the country.

Santrauka. Straipsnyje konceptualizuojamos meno organizacijos auditorijos, pristatomos pagrindinės meno organizacijos auditorijų grupės, analizuojama santykių rinkodaros koncepcija meno organizacijų kontekste. Darbe analizuojami santykių rinkodaros instrumentai, kurie leidžia konceptualizuoti meno organizacijos auditorijų plėtrą. Atskleidžiama santykių rinkodaros svarba paslaugų teikimo sektoriui priklausančiose meno organizacijose. Akademinio diskurso analizės metu pateikiamas abstrahuotas ir susistemintas pagrindinių santykių rinkodaros dalyvių grupių vaidmuo meno organizacijoje. Analizuotas meno organizacijų kontekstas atspindi viešojo sektoriaus institucijų formuojamų auditorijų specifiką, atsižvelgus į kuriamo produkto ar paslaugos išskirtinumą sektoriuje. Daroma išvada, kad meno organizacijos, siekdamos identifikuoti, užmegzti ir palaikyti ilgalaikius santykius su auditorija, naudoja atitinkamus santykių rinkodaros instrumentus, kurių plėtrai meno organizacija numato papildomus organizacijos išteklius, susijusius su komunikacija. Straipsnyje pateikiamas 2019 m. atliktas bienalės, kaip meno platformos, plėtros santykių rinkodaros požiūriu empirinis tyrimas, kurio metu buvo analizuoti šiuolaikinio meno bienalių ,,Kauno bienalė" ir ,,EVA International" atvejai, pristatomos pagrindinės bienalės, kaip meno organizacijos, auditorijų grupės. Atlikus mokslinės literatūros ir empirinio tyrimo metu gautų duomenų analizę, suformuotos meno organizacijos auditorijų plėtros santykių rinkodaros požiūriu gairės. Pagrindiniai žodžiai: meno organizacijos, auditorijų plėtra, santykių rinkodara, viešasis sektorius, ilgalaikiai santykiai.

The paper reflects on the phenomenon of price discrimination, evaluating the theoretical background, which is further adapted to the theory of tertiary education. The main focus is to identify the forms and levels of price discrimination in two selected business universities in Lithuania, as a fundamental comparative analysis discloses that pricing strategies differ from university to university, but the price discrimination fact stays constant as our study shows. The most popular way of price discrimination at the university level, as our study shows, is third-degree price discrimination.