PsycEXTRA Dataset 2009
DOI: 10.1037/e614362011-015
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Auditory-visual interactions

Abstract: Most displays or other devices designed to communicate information focus on a single sensory modality. This is perhaps a consequence of the fact that most research examining human perceptual capabilities has focused on a single sensory system at a time. However, most events in the natural environment generate physical information affecting multiple sensory modalities. This information is typically co-located in both space and time, and our perceptual systems have evolved to create a single coherent representat… Show more

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Cited by 3 publications
(2 citation statements)
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“…In general, if vision and hearing report conflicting information, vision almost always dominates hearing. This phenomenon has been termed the capture effect (e.g., Ghirardelli & Scharine, 2009). The most widely known form of the capture effect is the ventriloquism effect (VE) (Howard and Templeton, 1966) in which the listener perceives the ventriloquist's speech as coming from ventriloquist's dummy.…”
Section: Vision and Memory Cuesmentioning
confidence: 99%
See 1 more Smart Citation
“…In general, if vision and hearing report conflicting information, vision almost always dominates hearing. This phenomenon has been termed the capture effect (e.g., Ghirardelli & Scharine, 2009). The most widely known form of the capture effect is the ventriloquism effect (VE) (Howard and Templeton, 1966) in which the listener perceives the ventriloquist's speech as coming from ventriloquist's dummy.…”
Section: Vision and Memory Cuesmentioning
confidence: 99%
“…Many observations indicate that visual perception dominates auditory perception with respect to localization and that people have a tendency to trust their eyes more than their ears (Ghirardelli and Scharine, 2009;p. 605).…”
Section: Vision and Memory Cuesmentioning
confidence: 99%