Augmented E-commerce: Making Augmented Reality Usable in Everyday E-commerce with Laser Projection Tracking

Park, Jun; Lee, Woohun

doi:10.1007/978-3-540-30493-7_22

Cited by 6 publications

(4 citation statements)

References 10 publications

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“…[112] Marker-free The design of AR applications without using markers for tracking. [110,111,[117][118][119] Mobile AR The design of mobile platform AR applications. [109,115,118,119] Stand-alone AR AR technologies that integrate tracking, displays, calculation, and other AR-related tasks in a single device.…”

Section: Promoting Purchase Through Application Designmentioning

confidence: 99%

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How to Promote User Purchase in Metaverse? A Systematic Literature Review on Consumer Behavior Research and Virtual Commerce Application Design

et al. 2021

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Virtual commerce applies immersive technology such as augmented reality and virtual reality into e-commerce to shift consumer perception from 2D product catalogs to 3D immersive virtual spaces. In virtual commerce, the alignment of application design paradigms and the factors influencing consumer behavior is paramount to promote purchase of products and services. The question of their relation needs to be answered, together with the possible improvement of application design. This paper used a systematic literature review approach to synthesize research on virtual commerce from both application design and consumer behavior research, considering the promotion of purchase in virtual commerce settings. Throughout the review, influential factors to purchase and preeminent design artifacts were identified. Then, the research gaps were discovered by mapping the design artifacts to the influential factors, which can inspire future research opportunities on the synergy of these two research directions. Moreover, the evolution of virtual commerce research along with multiple directions were discussed, including the suggestion of meta-commerce as a future trend.

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Section: Promoting Purchase Through Application Designmentioning

confidence: 99%

“…[109,115,118,119] Stand-alone AR AR technologies that integrate tracking, displays, calculation, and other AR-related tasks in a single device. [110,111,118,119] Client design…”

Section: Promoting Purchase Through Application Designmentioning

confidence: 99%

How to Promote User Purchase in Metaverse? A Systematic Literature Review on Consumer Behavior Research and Virtual Commerce Application Design

et al. 2021

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“…However, Two-dimensional images and text in internet can not provide enough information of products to customers. The difference between the impressions on the images and the actual products is due to the fundamental discrepancy between the internet-based cyber world and the real environment [1]. Augmented Reality is an advanced technology for enhancing or augmenting a person's view of the real world with computer generated "Virtual" objects.…”

Section: Introductionmentioning

confidence: 99%

Augmented reality in e-commerce with markerless tracking

Chen

2010

2010 2nd IEEE International Conference on Information Management and Engineering

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Current E-commerce technologies cannot provide enough individual information to buyers. Augmented Reality (AR) technology might improve the performance of Ecommerce by overlaying virtual information of products on the real world. But usual tracking technology based on markers is impeding the application of AR technology in business. This paper proposes an approach to feature point correspondence of image sequence based on transient chaotic neural networks. Through this approach a new markerless visual tracking technology with image feature can be used in AR E-commerce applications. Feature point based neural network image matching method has attracted considerable attention in recent years. Rotation and scale invariant features are extracted from images firstly, and then transient chaotic neural network is used to perform global feature matching and perform the initialization phase of the tracking. Experimental results demonstrate the efficiency and the effectiveness of the proposed method.

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“…AR using a marker is well suited to this purpose because it can render a product on screen at the correct size relative to the marker. There have been a number of studies on the application of AR in EC [11,12,13] and on the related notion of presenting photorealistic 3D objects through AR [14,15]. Also noteworthy is Object VR [16], which allows the user to drag the mouse to view a product from several different angles.…”

Section: Introductionmentioning

confidence: 99%

A Photo-Based Augmented Reality System with Low Computational Complexity

Ohta¹,

Yokomichi²,

Motokurumada³

et al. 2014

IJCGA

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In this report, we propose an augmented reality (AR) system using photo images. Based on the position and orientation of the user's camera, the system selects the most appropriate image of an object from a set of photos taken at various angles and "pastes" it into the camera image at an appropriate location and scale. Since the technique requires no 3D model creation or 3DCG rendering during the AR processes, it is well suited to mobile devices with limited power and rendering capacity. The proposed system is also installed and evaluated on a practical device.

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Augmented E-commerce: Making Augmented Reality Usable in Everyday E-commerce with Laser Projection Tracking

Cited by 6 publications

References 10 publications

How to Promote User Purchase in Metaverse? A Systematic Literature Review on Consumer Behavior Research and Virtual Commerce Application Design

How to Promote User Purchase in Metaverse? A Systematic Literature Review on Consumer Behavior Research and Virtual Commerce Application Design

Augmented reality in e-commerce with markerless tracking

A Photo-Based Augmented Reality System with Low Computational Complexity

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