Augmented reality virtual glasses try-on technology based on iOS platform

Zhang, Bo‐Ping

doi:10.1186/s13640-018-0373-8

Cited by 13 publications

(5 citation statements)

References 23 publications

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“…Most research papers' authors have studied virtual try-on experiences with regards to fashion, furniture, and makeup. Other studied categories are shoes [22], watches [8], glasses [23], toys [24], and even tourism [25].…”

Section: Virtual Try-onmentioning

confidence: 99%

Consumers’ Experience and Satisfaction Using Augmented Reality Apps in E-Shopping: New Empirical Evidence

Voicu,

Sîrghi,

Toth

2023

Applied Sciences

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As more consumers adopt virtual try-on apps, shops can offer their goods at any time. Optimizing the online presence of e-tailers is based on technological advances, especially in mobile networks and augmented reality (AR) and virtual reality (VR) apps. This paper examines the factors influencing consumers’ experience and satisfaction using AR apps in makeup e-shopping. We employed constructs from models based on the stimulus–organism–response (SOR) paradigm as a starting point for our research. We added fit confidence, social value, and innovativeness, used in similar research on AR apps, to the continued usage intention, perceived utilitarian value, immersion, and perceived hedonistic value. Our research used the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach from SmartPLS 4 for an online questionnaire. We obtained that all parameters impact consumers’ intention to utilize AR applications. Considering the total effect (direct and indirect), the order of influence is as follows: fit confidence, innovativeness, immersion, social value, perceived hedonistic value, and perceived utilitarian value. This paper’s key findings demonstrate that social value, fit assurance, perceived utilitarian value, and immersion are the most significant direct influences on customer behavior using AR apps in makeup e-shopping.

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Section: Virtual Try-onmentioning

confidence: 99%

Consumers’ Experience and Satisfaction Using Augmented Reality Apps in E-Shopping: New Empirical Evidence

Voicu,

Sîrghi,

Toth

2023

Applied Sciences

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“…In AR applications, use algorithms to track the position and movements of a human face to accurately display virtual facial accessories. [113,115,116] Feature matching accuracy improvement…”

Section: Promoting Purchase Through Application Designmentioning

confidence: 99%

“…[110,111,[117][118][119] Mobile AR The design of mobile platform AR applications. [109,115,118,119] Stand-alone AR AR technologies that integrate tracking, displays, calculation, and other AR-related tasks in a single device. [110,111,118,119] Client design…”

Section: Promoting Purchase Through Application Designmentioning

confidence: 99%

How to Promote User Purchase in Metaverse? A Systematic Literature Review on Consumer Behavior Research and Virtual Commerce Application Design

et al. 2021

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Virtual commerce applies immersive technology such as augmented reality and virtual reality into e-commerce to shift consumer perception from 2D product catalogs to 3D immersive virtual spaces. In virtual commerce, the alignment of application design paradigms and the factors influencing consumer behavior is paramount to promote purchase of products and services. The question of their relation needs to be answered, together with the possible improvement of application design. This paper used a systematic literature review approach to synthesize research on virtual commerce from both application design and consumer behavior research, considering the promotion of purchase in virtual commerce settings. Throughout the review, influential factors to purchase and preeminent design artifacts were identified. Then, the research gaps were discovered by mapping the design artifacts to the influential factors, which can inspire future research opportunities on the synergy of these two research directions. Moreover, the evolution of virtual commerce research along with multiple directions were discussed, including the suggestion of meta-commerce as a future trend.

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“…For glasses tryon, X. Yuang et al [36] reconstruct 3D eyeglasses from an image and synthesize the eyeglasses on the user's face in the selfie video. In [38], the virtual eyeglasses model is superimposed on the human face according to the head pose estimation. Chao-Te Chou et al [7] propose to encode feet and shoes and decode them to the desired image.…”

Section: Virtual Try-on Techniquesmentioning

confidence: 99%

ARShoe: Real-Time Augmented Reality Shoe Try-on System on Smartphones

An,

Che,

Guo

et al. 2021

Preprint

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Virtual try-on technology enables users to try various fashion items using augmented reality and provides a convenient online shopping experience. However, most previous works focus on the virtual try-on for clothes while neglecting that for shoes, which is also a promising task. To this concern, this work proposes a real-time augmented reality virtual shoe try-on system for smartphones, namely ARShoe. Specifically, ARShoe adopts a novel multi-branch network to realize pose estimation and segmentation simultaneously. A solution to generate realistic 3D shoe model occlusion during the try-on process is presented. To achieve a smooth and stable tryon effect, this work further develop a novel stabilization method. Moreover, for training and evaluation, we construct the very first large-scale foot benchmark with multiple virtual shoe try-on taskrelated labels annotated. Exhaustive experiments on our newly constructed benchmark demonstrate the satisfying performance of ARShoe. Practical tests on common smartphones validate the real-time performance and stabilization of the proposed approach. CCS CONCEPTS• Human-centered computing → Mixed / augmented reality;• Computing methodologies → Image-based rendering; Image segmentation; Neural networks.

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Augmented reality virtual glasses try-on technology based on iOS platform

Cited by 13 publications

References 23 publications

Consumers’ Experience and Satisfaction Using Augmented Reality Apps in E-Shopping: New Empirical Evidence

Consumers’ Experience and Satisfaction Using Augmented Reality Apps in E-Shopping: New Empirical Evidence

How to Promote User Purchase in Metaverse? A Systematic Literature Review on Consumer Behavior Research and Virtual Commerce Application Design

ARShoe: Real-Time Augmented Reality Shoe Try-on System on Smartphones

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