“…Risk and tourism are intrinsically connected, as the decision to travel itself implies risk, including the risk of travelling to an unfamiliar place; the uncertainty of future conditions; and the possible negative outcomes of making any travel-related decisions (Chang, 2009). Indeed, tourism as a product is intangible, inseparable, heterogeneous, and perishable in nature which makes risk part of the package (Mitchell and Greatorex, 1993; Williams and Baláž, 2013), although at times, risk contributes to the excitement and positive experience of travel (Cater, 2006; Dickson and Dolnicar, 2004; Quintal et al., 2010).…”