“…In term of culture, one of the characteristics of Indonesia in two last decades has been the rapid growth of cultural tourism which has made ethnic culture one of its components. Cultural tourism is a tourism activity that incorporates and accommodates ethnic culture, such as arts, traditional clothing, culinary, festivals, museums, rituals, crafts, including thematic parks and cultural heritage, which prioritizes the significance of authenticity in the midst of modernity (Salazar, 2012;Hsiao & Chuang, 2015;Croes & Semrad, 2015;Lacy & Douglass, 2002;Croes et al, 2013;Yang, 2011). In Indonesia, cultural tourism, which genealogically has been established since the colonial era with Balinese society its leading destination, has continued to be developed through various programs and destinations that can attract tourists, both domestic and foreign.…”