Authors Using Social Media: Layers of Identity and the Online Author Community

Laing, Audrey Frances

doi:10.1007/s12109-017-9524-5

Cited by 8 publications

(4 citation statements)

References 32 publications

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“…From the point of view of the first approach, the phenomenal being of the informational society is connected, as noted by such authors as B. John, E. Laing, S. Hatzinanguos and other authors, is an expression of global social media (Laing, 2017;Hatzipanagos, John, 2017). In accordance with this, network communities as global social media are explicated in research approaches from the point of view of the content parameters of studying this information phenomenon.…”

Section: Methodsmentioning

confidence: 86%

Self-Management of the Net On-line Associations: Structure-Functional and Organizational Factors

2018

Media Education (Mediaobrazovanie)

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In the article it is considered the net on-line associations, which can be interpreted as a new form of sociality from the point of view of structure-functional characteristics of the net on-line societies, of organizational forms of the net on-line societies as factors of self-organization and selfmanagement of the net on-line societies. The main research goal of this article is to study the selfmanagement of online communities, which, in our opinion, is based on a new type of social subjectness-virtual subjectness on the coordination of network community relations, their horizontal self-organization and fundamental trans-borderness as well as on such specific forms of global information-communication interaction, as matrix-cellular network links between the actors, members of network communities which expresses their decentralization. The main thesis of this article is the following: a lot of networked communities are a form of information society manifestation, i.e. a new kind of sociality, digital, virtual, information and communication sociality, which self-organize and self-manage. One of the conclusions is that a poly-haul structure is typical for multiple networked communities in which each node (cell) is connected by a number of information highways while each information highway includes a multitude of alternative logistic vectors of actual and virtual information interaction.

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Section: Methodsmentioning

confidence: 86%

Self-Management of the Net On-line Associations: Structure-Functional and Organizational Factors

2018

Media Education (Mediaobrazovanie)

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“…Often this balance is struck across posts, rather than within a post, such that tweets may appeal to different audiences in an effort to satisfy them collectively (Marwick & boyd, 2010). Qualitative research findings suggest that authors attempting to connect with their readership, as well as other authors, use personal self-disclosure to maintain authenticity in self-presentation (Laing, 2017).…”

Section: Discussionmentioning

confidence: 99%

Self-Presentation in Social Media: Review and Research Opportunities

2021

rev commun res

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This paper reviews existing research on self-presentation in social media in order to inform future research. Social media offer seemingly limitless opportunities for strategic self-presentation. Informed by existing self-presentation theories, a review of research on self-presentation in social media revealed three significant context and audience variables that were conceptualized in a model. First, three affordances of social media – anonymity, persistence, and visibility – were discussed, as research has revealed the moderating effects of these affordances between self-presentation goal and the self-presentational content shared in social media. For example, one might expect that social media users are more likely to present their actual selves under conditions of less anonymity, more persistence, and more visibility. On the other hand, the freedom associated with more anonymous, less persistent, and less visibility social media may lead to idealized self-presentation. The second finding revealed the impact of other-generated content in the form of likes, comments, tags, and shares on social media users’ self-presentation content, mediated by how they choose to manage such content.The third theme concerned the moderating effect of context collapse on the relationship between goals and self-presentation content. The composition of an impression manager’s audience from one platform to the next varies across social media platforms, impacting and often complicating the attainment of self-presentation goals in the midst of merging networks of people. Social media users have adopted varying ways to navigate the complexities of context collapse in their pursuit of self-presentation. Although we have learned much from this body of literature, a more comprehensive theory of self-presentation in the hypermedia age is needed to further advance this area of research.

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“…As part of this, they link to their own content (e.g., book pages) and reference their own authors, presumably to generate retweets within the author's network. Publishers and authors feel obligated to engage with social media even though they cannot see a financial impact of their efforts (Laing, 2017). Thus, it is likely that any author receiving a tweet from their publisher announcing their own book would feel compelled to retweet it.…”

Section: Rq3: Do Book Publishers Tweet Differently From Each Other?mentioning

confidence: 99%

“…Prior research has discussed the opportunities and challenges of social media as a marketing tool for the publishing sector (Grima, 2017;Li, 2018) and has explored the use of social media by book publishers (Nolan & Dane, 2018;Thoring, 2011), authors (Laing, 2017;Wang & Zuccala, 2019) and readers (Krumova, 2017;Nguyen et al, 2019). However, no work has focused on tweets posted by book publishers and so nothing is known about overall Twitter campaigns or successful strategies in this context.…”

Section: Introductionmentioning

confidence: 99%

¿Qué hace que un tuit sobre un libro sea popular? Análisis de los contenidos más retuiteados creados por editoriales de libros españolas y extranjeras

et al. 2022

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El objetivo de este artículo es identificar características relacionadas con el contenido de los mensajes más retuiteados creados por editoriales de libros españolas y extranjeras en Twitter. Se ha realizado un análisis de contenido para identificar el tema de los tuits y si incluyen hashtag para el título del libro, imágenes e hipervínculos, y en caso de incluirse, sobre qué son las imágenes y hacia dónde apuntan los enlaces. Como complemento, se ha realizado un análisis de asociación de palabras para identificar qué términos son asociados con cada una de las diferentes editoriales. En general, las editoriales tienden a tuitear sobre ellas mismas y sus libros con fines de marketing. Aproximadamente la mitad de las editoriales tienen cuentas en Twitter. Los tuits más populares de las editoriales españolas suelen contener citas literarias, mientras que los tuits más populares de las editoriales extranjeras tienden más a incluir sorteos. Los editores que buscan comprometerse con lectores potenciales en Twitter podrían considerar las citas y los sorteos para construir su audiencia, además de etiquetar al nombre de usuario del autor (@nombredeusuario) en tuits relacionados con libros para ayudar al autor con su red social.

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Authors Using Social Media: Layers of Identity and the Online Author Community

Abstract: This article offers an analysis of the impact of professional social

Cited by 8 publications

References 32 publications

Self-Management of the Net On-line Associations: Structure-Functional and Organizational Factors

Self-Management of the Net On-line Associations: Structure-Functional and Organizational Factors

Self-Presentation in Social Media: Review and Research Opportunities

¿Qué hace que un tuit sobre un libro sea popular? Análisis de los contenidos más retuiteados creados por editoriales de libros españolas y extranjeras

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