The new tasks of the country’s development determine the special significance of the academic and professional community of the construction industry in deep understanding and active participation in the processes of traditional transformation and the formation of new areas of competence. Creation, facilities and infrastructure, urban environment – become today a main area of intersection and concentration of high-tech areas of scientific progress. The article considers an original scheme of system engineering for digital modeling of creative activity are presented. Within the framework of the scheme, seven levels of digital modeling, corresponding to six levels of aggregation of links: «plan» – «goal», «object» – «project», «process» – «time», «technology» – «economy», «system» – «resource», «complex» – «convergence» are described.