Automotive Augmented Reality: User Experience and Enabling Technology

Chang, Kai‐Han; Seder, Thomas

doi:10.1002/msid.1272

Cited by 4 publications

(3 citation statements)

References 14 publications

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“…[7], [53], [54] [20], [55]- [57] Interaction Real-time feedback resulting from MAR activity that fosters engagement. [5], [25], [43] [58]- [60] Content Virtual content design to provide understanding of the immersive environment and to support engagement or activities [26], [61], [62] -…”

Section: Findings and Discussionmentioning

confidence: 99%

Preliminary Emotional User Experience Model for Mobile Augmented Reality Application Design: A Kansei Engineering Approach

Ahmad

Abdullah²,

Lokman

et al. 2023

Int. J. Interact. Mob. Technol.

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The user experience, often known as UX, is the key factor in determining a product success and increase user’s acquisition. However, this field of research lacks conceptual and practical models to follow when designing pervasive technologies such as mobile augmented reality (MAR). To convey a pleasant UX, it is necessary to identify the contributing factor and the components that influence the enhancement of the MAR design. The findings of the study indicated that emotions are the main factor that drives the user’s perception and hence, their choice and pleasure. This paper presents a preliminary model for designing an emotional UX mobile augmented reality application with the use of Kansei engineering approach. Ultimately, this model will provide insight into the design fundamentals that influence the user experiences. The outcomes of this study will assist researchers and designers in shaping the emotional user experience design.

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Section: Findings and Discussionmentioning

confidence: 99%

Preliminary Emotional User Experience Model for Mobile Augmented Reality Application Design: A Kansei Engineering Approach

Ahmad

Abdullah²,

Lokman

et al. 2023

Int. J. Interact. Mob. Technol.

View full text Add to dashboard Cite

show abstract

“…Wu (2010) employed the Analytic Hierarchy Process to compare the importance of menu design indicators across different types of restaurants. Chen (2018) investigated the attractiveness factors in the graphic layout design of brunch and light food restaurant menus [1][2][3][4][5][6][7][8][9][10][11][12][13][14][15].…”

Section: Menu Designmentioning

confidence: 99%

Kano model as a tool to increase consumers environmental responsibility (the case of birthday banquet menu design in modern catering)

Yen,

Huang

2023

E3S Web Conf.

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To be competitive and environmentally responsible in food and beverage industry, restaurants must develop unique green, sustainable marketing strategies to gain an edge. Birthday banquets, with their symbolic value, offer an opportunity for restaurants to showcase menu design. However, many restaurants overlook this market, offering generic menus even when customers request a birthday banquet. This study explores the quality of birthday banquet menu design from the consumer's environmentally responsible perspectives, using the Kansei Engineering and KANO models. Through interviews and statistical analysis, the study identifies areas for improvement in menu design and provides practical recommendations for the industry to be sustainable, highly competitive and environmentally friendly.

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“…AR is a technology that substantially enhances the UX by superimposing audio or visual content [45]- [47]. In another word, AR enables mobile devices to create engaging user experiences by layering digital contents on physical environments [48], [49]. This way, AR application may captivate the user's attention through its immersive environment.…”

Section: B User Experience In the Augmented Reality Contextmentioning

confidence: 99%

Conceptual Model of Augmented Reality Mobile Application Design (ARMAD) to Enhance user Experience: An Expert Review

Ahmad¹,

Suhaimi²,

Lokman³

2022

IJACSA

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Rapid technological advancement has altered the demands of user experience (UX) in product design. However, research has shown that there is a gap and paucity of conceptual and practical models in this research field that may serve as guidelines for the design of immersive technologies such as augmented reality (AR) applications. Identifying the variables and components that influence the enhancement of AR design is critical for creating a great UX. The literature indicated that emotion is the primary driver of the UX. Therefore, this study proposed a conceptual design model for AR mobile application that incorporates user interface, interaction, and content design elements while taking their emotions into consideration in order to improve the UX. The focus of this study is to evaluate the proposed conceptual design model of augmented reality mobile application design (ARMAD) through expert reviews. Feedbacks from the expert reviewers are compiled and illustrated in order to refine the initial ARMAD model. The findings showed that majority of the expert reviewers agreed that the conceptual design model is suitable to be used as guideline in designing AR applications that enhances the UX through emotional elicitation. Accordingly, ARMAD model has been refined according to the feedback and suggestions from the expert reviewers. This model will provide researchers and practitioners insight into the essence of AR design that influence the user experience.

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Automotive Augmented Reality: User Experience and Enabling Technology

Abstract: AR HUD systems offer compelling benefits to drivers because of improvements in situational awareness and an increase in comfort with autonomous systems.

Cited by 4 publications

References 14 publications

Preliminary Emotional User Experience Model for Mobile Augmented Reality Application Design: A Kansei Engineering Approach

Preliminary Emotional User Experience Model for Mobile Augmented Reality Application Design: A Kansei Engineering Approach

Kano model as a tool to increase consumers environmental responsibility (the case of birthday banquet menu design in modern catering)

Conceptual Model of Augmented Reality Mobile Application Design (ARMAD) to Enhance user Experience: An Expert Review

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