Automotive Marketing Research and Virtual Reality: A Systematic Literature Review

Henriques, Alexandre Costa; Winkler, Ingrid

doi:10.1109/svr51698.2020.00057

Cited by 3 publications

(3 citation statements)

References 19 publications

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“…The following sixteen attributes resulted from a review of the literature on the opportunities and challenges of using VR for automotive market research. Opportunities include (1) cost, (2) proximity to customers, (3) flexibility in interactions, and (4) model transportation's avoidance, and challenges include (5) depth perception, (6) haptic perception, (7) motion perception, (8) physical collision/ movement perception, (9) color and texture definition, (10) sound feedback, (11) product interaction/manipulation, (12) visual-spatial, (13) graphic quality, (14) intuitiveness, (15) cybersecurity, and ( 16) cybersickness.…”

Section: Discussionmentioning

confidence: 99%

“…Ref. [11] reviewed the literature on this subject, but they only examined scientific research articles and did not look at patent filings. These prospective studies are relevant for scientific and technical mapping since the utilization of patent sources of information combines the scope of technology management and innovation activities, constituting competitive tools used in the appraisal of technological potential [12,13].…”

Section: Introductionmentioning

confidence: 99%

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The Advancement of Virtual Reality in Automotive Market Research: Challenges and Opportunities

Henriques

Winkler

2021

Applied Sciences

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Virtual Reality (VR) can play a key role in automotive marketing research, lowering costs and shortening the time to launch a new product. However, few VR applications support automotive customers’ experiences during the early stages of product design. This study aims to identify and characterize into attributes the challenges and opportunities for the application of Virtual Reality in car clinics through a systematic review of the literature and patents. We searched PatentScout, ScienceDirect, Springer, and IEEEXplore for studies published between the databases’ inception and July 2020. Of the 77,383 patents and 336,785 articles identified, 72 and 13 were eligible, respectively. We discovered that patents are strongly concentrated by a few inventors, that the United States has the most records, and that the most prevalent applications relate to devices for automatically reading responders’ emotions in virtual environments. The articles revealed sixteen categories of challenges and opportunities: cost, location to customers, flexibility in interactions, model transportation, depth perception, haptic perception, motion, movement perception/physical collision, color and texture, sound feedback, product interaction/manipulation, visual–spatial, graphic quality, intuitiveness, cybersecurity, and cybersickness. Virtual Reality may be used for automotive marketing research but key factors such as hardware and software specification, stimulus quality, and survey objectives must be considered.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

The Advancement of Virtual Reality in Automotive Market Research: Challenges and Opportunities

Henriques

Winkler

2021

Applied Sciences

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“…In recent years, Virtual Reality (VR) and Augmented Reality (AR) interactions have helped teachers and educators to teach students more effectively in a more interactive way by providing them with a realistic experience of their surroundings (Capone & Lepore, 2020). This impact can be seen throughout various fields such as marketing, fashion design, engineering, medicine, architecture, and general education within high school classrooms (Donatiello et al, 2018; Henriques & Winkler, 2020; Park et al, 2018).…”

Section: Introductionmentioning

confidence: 99%

Leading Virtual Reality (VR) and Augmented Reality (AR) in Education: Bibliometric and Content Analysis From the Web of Science (2018–2022)

Zhao,

Ren,

Cheah

2023

Sage Open

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Emerging virtual reality and augmented reality (VR/AR) technologies in education have the potential to revolutionize the whole educational experience. Studies have shown that before introducing the technology to their pupils, educators should do a thorough assessment of the technology’s viability and possible acceptance in the classroom. However, not much is synthesized from the body of knowledge about the leadership and coupling of VR and AR in education, including its trends and direction of research in other domains. In this article, the bibliometric and content analysis has shown that interest in virtual reality and augmented reality has increased from 2018 to 2022 in the Web of Science database. The patterns formed from Vosviewer in the bibliometric analysis have also portrayed that Virtual reality (VR) and Augmented Reality (AR) are used in many fields, including education, medicine, arts, engineering, business, and marketing. Other results from data mining showed the authors with the most publications in the field, their affiliated universities, and the source of publications. In the wake of the Covid-19 epidemic, these findings may also help improve educational opportunities for all students and the quality of instruction they receive. As implications, Virtual reality (VR) and augmented reality (AR) harness current technology to put digital content in the actual world, enabling consumers to have a more meaningful interaction with it on desktop or hand-held devices. This bibliometric research shows that animation, 3D graphics, and sound may replace more traditional ways of schooling in the future.

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Enhancing Immersive Virtual Reality Product Experiences: Strategies for Graphics Quality, Performance Optimization, and User-Centric Interfaces

Fatima,

Sooda

2023

2023 IEEE Engineering Informatics

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Automotive Marketing Research and Virtual Reality: A Systematic Literature Review

Cited by 3 publications

References 19 publications

The Advancement of Virtual Reality in Automotive Market Research: Challenges and Opportunities

The Advancement of Virtual Reality in Automotive Market Research: Challenges and Opportunities

Leading Virtual Reality (VR) and Augmented Reality (AR) in Education: Bibliometric and Content Analysis From the Web of Science (2018–2022)

Enhancing Immersive Virtual Reality Product Experiences: Strategies for Graphics Quality, Performance Optimization, and User-Centric Interfaces

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