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The importance of fostering interdisciplinary competences in students acquires a relevant value in the skills that must be developed throughout university studies. These enable them to tackle complex problems and apply knowledge in different contexts, promoting the construction of knowledge through the integration of different disciplines and collaboration between areas of knowledge. The study aims to analyse how university education students perceive their interdisciplinary competences, identifying areas where they feel more confident and those in which they need to improve, with consideration of gender differences and a possible measurement model. The study involves 1066 students from university education courses in Ecuador. The main results highlight the importance of strengthening training in interdisciplinary skills for future teachers, especially in reflective behaviour and the integration of knowledge from different disciplines to address complex problems. It also points to the need to promote interdisciplinary work in higher education and recognises that gender may influence students’ interdisciplinary perceptions and skills. Confirmatory factor analysis supports the validity of the model for measuring these competences.
The importance of fostering interdisciplinary competences in students acquires a relevant value in the skills that must be developed throughout university studies. These enable them to tackle complex problems and apply knowledge in different contexts, promoting the construction of knowledge through the integration of different disciplines and collaboration between areas of knowledge. The study aims to analyse how university education students perceive their interdisciplinary competences, identifying areas where they feel more confident and those in which they need to improve, with consideration of gender differences and a possible measurement model. The study involves 1066 students from university education courses in Ecuador. The main results highlight the importance of strengthening training in interdisciplinary skills for future teachers, especially in reflective behaviour and the integration of knowledge from different disciplines to address complex problems. It also points to the need to promote interdisciplinary work in higher education and recognises that gender may influence students’ interdisciplinary perceptions and skills. Confirmatory factor analysis supports the validity of the model for measuring these competences.
Los avances tecnológicos tienen como objetivo facilitar la vida del ser humano y brindarles experiencias atípicas para expandir la calidad del servicio ofertado por pequeñas y grandes empresas. La presente investigación tiene como objetivo principal analizar la Incidencia del Marketing Digital como herramienta de innovación empresarial en el Metaverso. Actualmente las empresas aplican un modelo de negocio tradicional, mientras que la globalización mantiene un rumbo acelerado hacia nuevas tecnologías y tendencias que generan fuertes impactos en los usuarios. Durante el desarrollo de la investigación se aplicó un estudio bibliográfico y se usaron técnicas de recopilación documental mediante información obtenida de libros, revistas y artículos disponibles en la Web proporcionadas por expertos e investigadores en materia. Se establece que el Marketing digital y su aplicación en las empresas proporcionará un valor agregado al bien o servicio brindado, aportando significativamente a la innovación empresarial y por ende, el éxito de las organizaciones. PALABRAS CLAVE: Administración de empresas, Economía de empresas, Marketing y publicidad, Gestión de la tecnología de la información, Gestión de la innovación tecnológica y de la I + D, Cambio tecnológico: opciones y consecuencias; Difusión.
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