Avatar Selection for Live Performance in Virtual Reality: A Case Study

Gochfeld, David; Benzing, Kiira; Laibson, Kevin; Coulombe, Alex

doi:10.1109/gem.2019.8811548

Cited by 5 publications

(4 citation statements)

References 17 publications

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“…Even though studies show that high-fidelity human-like virtual avatars are primarily positive, while creating one' s avatar in social applications, most people prefer using middle-fidelity avatars as their character rather than a highfidelity virtual avatar with a one-to-one recreation of themselves [26]. This counteracts studies suggest that users (who expect to feel more present) prefer having high-fidelity avatars embodied with their appearances [5,27]. Recent case studies indicate high-fidelity isn't always the best choice during stage performance [28].…”

Section: The Appearance Of High-fidelity Human-like Virtual Avatarsmentioning

confidence: 99%

Is High-Fidelity Important for Human-like Virtual Avatars in Human Computer Interactions?

Cao¹,

Yu²,

Charisse³

et al. 2023

IJNDI

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Survey/review study Is High-Fidelity Important for Human-like Virtual Avatars in Human Computer Interactions? Qiongdan Cao , Hui Yu ,*, Paul Charisse , Si Qiao , and Brett Stevens 1 University of Portsmouth, Portsmouth, PO1 2UP, UK * Correspondence: hui.yu@port.ac.uk Received: 2 March 2023 Accepted: 6 March 2023 Published: 27 March 2023 Abstract: As virtual avatars have become increasingly popular in recent years, current needs indicate that “interactivity” is crucial for inducing a positive response from users towards these avatars, especially in human computer interactions (HCI). This paper reviews recent works on high-fidelity human-like virtual avatars (e.g. high visual and motion fidelity) and discusses the critical question——“Is high-fidelity a positive choice for virtual avatars to achieve better interactions in HCI”. Furthermore, we summarise current technical approaches to developing those virtual avatars. We investigate the advantages and disadvantages of high-fidelity virtual avatars in different areas focusing on addressing the effect of motion, especially the upper body. Research shows that high-fidelity is a positive choice for virtual avatars, although it may depend on the application.

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Section: The Appearance Of High-fidelity Human-like Virtual Avatarsmentioning

confidence: 99%

Is High-Fidelity Important for Human-like Virtual Avatars in Human Computer Interactions?

Cao¹,

Yu²,

Charisse³

et al. 2023

IJNDI

View full text Add to dashboard Cite

show abstract

“…Efective avatar appearance is a longstanding challenge addressed in numerous studies [6,7,11]. There is mounting evidence that full-body avatars are preferred to disembodied heads and hands from research using full-body motion tracking [1,11,16].…”

Section: Related Work 21 Social Virtual Realitymentioning

confidence: 99%

“…Other studies have tested specifc aspects of virtual environments. Studies have compared the efects of diferent avatars [7,9]. All forementioned studies relied on advanced bespoke technology, such as full body tracking and exact set replicas and a limited number of participants and sessions.…”

Section: Theatre Rehearsals In Virtual Realitymentioning

confidence: 99%

An Exploration of Theatre Rehearsals in Social Virtual Reality

Levordashka¹,

Eastman²,

Skoulikari³

et al. 2023

Preprint

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Virtual Reality (VR) offers potential for theatre makers to rehearse remotely in settings which are uniquely immersive. In collaboration with a major drama school in the United Kingdom, a longitudinal diary study was completed to examine the utility of consumer-grade VR for theatre rehearsals. Utilising commonly affordable headsets and general-purpose Social VR applications, 10 experienced students (2 directors, 8 actors) rehearsed scenes in VR over 3 weeks, before performing them in person. Participants detailed their experiences in diary logs and interviews, expressing the ability to work through spatial arrangements (blocking) as a full body avatar to be positively beneficial. Limitations included the absence of facial expressions and gestural nuance. Our overarching conclusion is that low-tech VR can be a useful aid in theatre rehearsals and early stages of production. In conclusion we outline design recommendations for a) using VR in theatre production and b) research and development of Social VR.

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“…Few preceding studies examined the impact of an avatar in the virtual world on the live user's performance (e.g. Gochfeld et al, 2019).…”

Section: Theme Three: Conditions Of Using the Avatarmentioning

confidence: 99%

Avatar taxonomy: a new technological tool to enhance the consumer-brand relationships

Elsharnouby,

Jayawardhena,

Saxena

2023

MSAR

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PurposeAvatars, which are used as a technology and marketing tactic, can embody consumer-facing employees and mimic their real-life roles on companies' websites, thereby playing a key role in enhancing the relationships between consumers and brands in the online environment. Academics and practitioners have increasingly acknowledged the significance of the consumer-brand relationship in both traditional and online contexts. However, the impersonal nature of the online environment is considered to be a hindrance to the development of these relationships. Despite the importance of this technology, little attention has been paid to the investigation of the avatar concept from a marketing perspective. This paper explores the nature of the avatar concept, including its main characteristics, dimensions, and conditions as well as the attitudinal and behavioural consequences of avatar users.Design/methodology/approachAdopting the qualitative design, a taxonomy was developed from interviews. In total, 42 interviews were conducted with current university students. 30 participants participated in the exploratory interviews. A total of 12 interviews were conducted during the in-depth stage based on findings in the preceding research.FindingsBased on the qualitative data analysis, a taxonomy was developed. The idea of the taxonomy is summarized in that different dimensions of the avatar are considered the main base (first phase) of the taxonomy. There are consequential three parts: the attitudinal consequences related to the website; the attitudinal consequences related to the brand; the behaviours towards the brand. These behaviours represent the final phase of the taxonomy.Originality/valueBy developing a taxonomy of using avatars on brands' websites, the authors advance the understanding consumer-brands relationships. Using avatars' verbal interactions helps in shaping consumers' cognitive, affective, attitudinal and behavioural responses and add vital empirical evidence to the increasing body of research and practices involving avatar usage in the interactive marketing area.

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Avatar Selection for Live Performance in Virtual Reality: A Case Study

Cited by 5 publications

References 17 publications

Is High-Fidelity Important for Human-like Virtual Avatars in Human Computer Interactions?

Is High-Fidelity Important for Human-like Virtual Avatars in Human Computer Interactions?

An Exploration of Theatre Rehearsals in Social Virtual Reality

Avatar taxonomy: a new technological tool to enhance the consumer-brand relationships

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