Awareness in innovators: from ‘outside the box’ to ‘inside the bubble’

Abstract

Innovation is sometimes perceived as a linear and sequential process, and at other times as multidimensional. Based on the common thread of 'awareness' that grounds many theories on innovation, we analyze the idea that a flexible informational awareness accounts for both perceptions within the same overall innovation strategy. To show this, we propose using a simple theoretical setup that yields an intuitive and tractable visualization -in the form of thought bubbles -for the process of innovation. We discuss the application of this visualization to the process of idea search and to the types of knowledge commons.

The Factors that Influence the Intention of Marketing and Technological Innovation in MSMEs

“…In addition, the new marketing concept is oriented toward meeting consumer needs, causing innovation to develop technology-oriented innovation and marketing orientation (Ungerman, 2018;Lemanowicz, 2015). The characteristics of MSME Owners based on several studies affect the innovation process and intentions, as follows a) awareness that influences innovation (Ying and Sovacool, 2021;Huang et al, 2019;Mai et al, 2018;Goorha and Potts, 2016;Bernatchez et al, 2015;Johnson, 2013;Larsen, 2011;Diaconu, 2011;Choi et al, 2008;Halbesleben et al, 2003); b) the curiosity which is the melting of knowledge and experience (Gross et al, 2020) affects innovation (Gross et al, 2020;Geum et al, 2020;Celik et al, 2016;Peljko, 2016); c) knowledge is a collection of experiences, appropriate information, and skill insights that form the structure of integrating new experiences and information (Mohajan, 2016;Encabo, 2016), influencing innovation (Ibarra et al, 2020;Asim and Sorooshian, 2019;Raghupathi and Raghupathi, 2017;Gupta et al, 2016;Nieves and Meneses, 2016;Suharti et al, 2014;Moreira et al, 2012); d) the innovator level differentiator contained in the Disruptive Innovation Theory includes opinion leadership, social status, financial stability, optimism, and risk-taker (Dearing and Cox, 2018;Cilicus, 2021). The levels of these various indicators determine the level of actors, including innovators, early adopters, early majority, or/and late majority.…”