This study aims to analyze the effect of brand image, service quality, and customer value on customer satisfaction of bank Muamalat Indonesia. Where, customer satisfaction is part of the formation and to grow market share, in general, and increase the rank of Bank Muamalat in the Islamic banking industry. Multiple linear regression analysis was used to test three independent variables namely brand image, service quality, and customer value on customer satisfaction. The research data came from 150 customer respondents who saved at Bank Muamalat Indonesia Ciputat, BSD, and Cipulir branches. The results showed that the brand image variable did not significantly influence the customer satisfaction of Bank Muamalat Indonesia, while the variable service quality and customer value had a significant positive effect on customer satisfaction of Bank Muamalat Indonesia. However, a good reputation, Identical to Islamic Banks, trusted and Islamic, needs to be attached and socialized to strengthen the brand image. On the other hand, the speed of service is a factor of customer satisfaction that needs major attention, and speed of service creates a strong customer value regarding expected performance.

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This study investigates the antecedents of the intention to switch to e-grocery shopping during the COVID-19 pandemic, which is critical in recommending that e-grocery shopping service providers improve their competitiveness by responding to customer expectations. This study proposes a push–pull–mooring framework to describe the influence of dissatisfaction on the physical market, the attractiveness of e-grocery, and switching costs as factors that drive switching intentions. This study surveyed 252 Indonesians aware of the existence of an e-grocery mobile application, and applied structural equation modeling as an analytical method to explain causal relationships between variables thought to influence switching intentions to e-grocery shopping. The results showed that the attractiveness of e-grocery had a significant effect on switching intention. Likewise, switching costs ultimately drive customer intention to switch to e-grocery shopping. However, dissatisfaction is not a driving factor directly affecting switching costs and intentions. Finally, e-grocery services cannot replace the local tradition of Indonesian people who prefer to shop for groceries in physical markets. Nevertheless, these findings provide theoretical and practical contributions to retail grocery businesses that have integrated conventional and digital services as a future strategy that drives business sustainability.

International furniture markets certify ecolabel has been growing, but the domestic market has not yet developed. Unfortunate, because these products have two advantages that ensure environmental sustainability and promote a furniture market. This study was expected to open and developed the domestic market for ecolabel-certified furniture. The aim of this study was to develop marketing strategies for ecolabel-certified furniture on each of green consumer stratifications. Consumer stratification was conducted to group a wider market. This grouping was meant to make the marketing strategies drawn up can be used appropriately. The formulation of the marketing strategies for ecolabel-certified furniture was done through an analysis of consumer preferences over the strategies in<br />question. The components used were: satisfaction, safety, socialization, and sustainability, as well as government policies which could open markets. The respondents were 408 potential consumers in Jakarta and its surroundings. The method used was purposive and convenience sampling, in which the survey was conducted at exhibitions and showrooms. Ward Method, Stepwise Discriminant Analysis and Biplot Analysis were used to generate consumer stratifications. Before that, reliability tests were conducted using Crombach Alpha method. In addition, data was explored and reduced using Component Principle Analysis. Preference analysis was performed using the method proposed by Thurston Case V. This study results four stratifications of green consumers. There were similarities and differences in preference on each of the stratification of the component of green marketing strategy as well as the marketing strategies of furniture-certified ecolabel for the targeted consumers.

Penelitian ini bertujuan mengkaji (1) bentuk estetika pada kumpulan puisi pujangga baru. (2) fungsi estetika dalam kumpulan puisi pujangga baru. Penelitian ini menggunakan pendekatan estetika filosofis teori Alexander Baumgartenn. Sumber data penelitian ini kumpulan puisi pujangga baru dengan beberapa objek yaitu; puisi Aku karya Chairil Anwar, puisi Bahasa, Bangsa karya Moh. Yamin, dan puisi Do’a karya Amir Hamzah. Data diperoleh dengan teknik baca dan catat. Teknik pengumpulan data dengan cara membaca dan memahami bait puisi. Teknik analisis data yang digunakan model analisis isi. Keabsahan data menggunakan teknik triangulasi teori. Metode yang di dapatkan melalui buku dan jurnal, serta diskusi teman sejawat. Sumber data dan data berwujud bait puisi kumpulan puisi pujangga baru. Hasil penelitian diklasifikasikan menjadi; (1) bentuk estetika puisi Aku karya Chairil Anwar menggunakan diksi, sehingga menghasilkan bentuk bebas, bentuk estetika dalam sajak puisi Bahasa, Bangsa ditunjukan dalam pemakaian majas personifikasi. Bentuk estetika dalam sajak Do’a, yaitu penggunaan bentuk ekspresi syair panjang. (2) fungsi estetika kumpulan puisi pujangga baru dalam setiap objeknya yaitu: Puisi Aku memiliki fungsi estetika menggambarkan semangat perjuangan dengan bentuk yang menarik, puisi Bahasa, Bangsa memiliki fungsi estetika sebagai imajinasi pembaca dalam suatu bangsa dan puisi Do’a memiliki fungsi estetika dalam pemilihan kata yang indah.