Awareness, intention, and behavior: Three empirical perspectives on predicting the purchase of abnormally shaped fruits and vegetables

Stöckli, Sabrina; Dorn, Michael Hans

doi:10.1016/j.resconrec.2021.105431

Cited by 26 publications

(15 citation statements)

References 55 publications

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“…The association between consumers' positive attitudes and reported purchase intentions has been confirmed by numerous studies (e.g., Barbe et al, 2017;Adel et al, 2021;Stöckli and Dorn, 2021). Research has also identified environmental concerns and food waste awareness as the most important drivers for consumers to purchase suboptimal food (de Hooge et al, 2017;Stöckli and Dorn, 2021). These conclusions have mainly been based on data from consumers in general, however, who differ from organic consumers in their altruistic values, food preferences and food involvement (Hamm et al, 2012).…”

Section: Introductionmentioning

confidence: 54%

Section: Introductionmentioning

confidence: 84%

“…Fruits and vegetables with suboptimal appearance have been found to trigger both positive and negative attitudes among consumers (Bolos et al, 2019;Aschemann-Witzel et al, 2020b). For example, many consumers have positive associations with suboptimal food because its purchase reduces food waste and thus benefits the environment (Barbe et al, 2017;Stöckli and Dorn, 2021). Suboptimal foods are also perceived as more natural than optimal foods and are sometimes considered as organically produced precisely on this account (Hermsdorf et al, 2017;Stangherlin et al, 2019;van Giesen and de Hooge, 2019).…”

Section: Ambivalence Towards Suboptimal Foodmentioning

confidence: 99%

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Take it or leave it? Investigating the ambivalence and willingness to pay for suboptimal fruits and vegetables among organic consumers in Germany

Puteri

Buttlar²,

Jahnke³

2022

Front. Sustain. Food Syst.

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Organic fruits and vegetables are often visually “suboptimal” because organic farming uses neither pesticides nor synthetic fertilisers to improve the cosmetic appearance of the produce. Despite the organic sector's natural and sustainable image, such foods often never reach the market or are left on the shelf, greatly increasing food waste. The current work hypothesised that an important factor in the rejection of suboptimal food is consumers' experience of ambivalence regarding these products. Data were collected through an online survey of (occasional) organic consumers in Germany (n = 493), including an online mouse-tracking experiment. We investigated the interplay of ambivalence with environmental concerns and attitudes towards suboptimal food that influence people's willingness to pay (WTP) for suboptimal fruits and vegetables. Our findings suggest that environmentally concerned consumers have more favourable attitudes and experience less ambivalence towards suboptimal food. Only subjective ambivalence was found to be directly associated with consumers' WTP, however, while attitudes were not. Based on these results, we propose measures for policymakers and food retailers to reduce such ambivalence and thus increase organic consumers' acceptance for suboptimal food.

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Section: Introductionmentioning

confidence: 54%

Section: Introductionmentioning

confidence: 84%

Section: Ambivalence Towards Suboptimal Foodmentioning

confidence: 99%

See 1 more Smart Citation

Take it or leave it? Investigating the ambivalence and willingness to pay for suboptimal fruits and vegetables among organic consumers in Germany

Puteri

Buttlar²,

Jahnke³

2022

Front. Sustain. Food Syst.

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“…Environmental awareness can be understood as the level of knowledge or literacy about the concepts and phenomena related to the environment and its condition (Lira et al, 2022;Ham et al, 2016;Mark & Law, 2015;Yeung, 2004). Many researchers have argued in favour of awareness bearing a significant effect on consumer behavior (Shah et al, 2021;Stöckli & Dorn, 2021;Rachmawati et al, 2020;Liao & Chu, 2013;Lee et al, 2019). Even for green products, it influences consumer behavior (Zhang et al, 2019).…”

Section: Environmental Awarenessmentioning

confidence: 99%

Does Environmental Awareness via SNSS Create Sustainable Consumption Intention Among the Millennials?

Shamsi¹,

Narula²,

Sharma³

2022

JCCC

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Globalization as well as digitalization is changing not only the business formats but also the environmental scenario of this planet. It is quite imperative to move society towards sustainable consumption. As social networking sites are believed to be capable of influencing users’ perspectives, their role in creating sustainable consumption intentions must be explored. This research, thus, explores the impact of Environmental Awareness via Social Networking Sites (SNSs) and Environmental Concerns on Green Product Purchase Intention i.e. sustainable consumption intention. It also strives to uncover reasons for and against the green consumption of millennials. A total of 300 questionnaires were administered to students and young professionals of North Indian Tier-2 cities, out of which 281 were found to be complete and relevant for the study. The data analysis was done using the IBM SPSS Statistics v25 and IBM SPSS Amos v22 to explore the impact of Environmental Awareness via Social Media and Environmental Concerns on Green Product Purchase Intention. The results demonstrate that environmental concern as well as environmental awareness via SNSs have a significant impact on green product purchase intention. The study also highlights environmental sustainability (concern) and personal consciousness as reasons for green consumption and Unavailability is a reason against it regarding millennials. Moreover, the study suggests the tested variables to be considered for theory building or modification of existing ones like the Theory of Planned Behaviour, Technology Acceptance Model, etc.

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“…Several implications for public policy, marketing, and nutrition education can be derived from our findings. Communication campaigns intended to promote public health may benefit from specifically tailoring their message to the age of their target group in question, rather than using a uniform approach (cf., Ares et al, 2021; Stämpfli et al, 2017; Stöckli & Dorn, 2021). Similarly, marketers, advertisers, and brand owners can draw on the present results to strategically signal healthiness on product packaging, ads, and in-store displays to steer people’s choices toward healthier food alternatives.…”

Section: Discussionmentioning

confidence: 99%

The perception of food products in adolescents, lay adults, and experts: A psychometric approach.

Perkovic¹,

Otterbring²,

Schärli³

et al. 2022

Journal of Experimental Psychology: Applied

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Awareness, intention, and behavior: Three empirical perspectives on predicting the purchase of abnormally shaped fruits and vegetables

Cited by 26 publications

References 55 publications

Take it or leave it? Investigating the ambivalence and willingness to pay for suboptimal fruits and vegetables among organic consumers in Germany

Take it or leave it? Investigating the ambivalence and willingness to pay for suboptimal fruits and vegetables among organic consumers in Germany

Does Environmental Awareness via SNSS Create Sustainable Consumption Intention Among the Millennials?

The perception of food products in adolescents, lay adults, and experts: A psychometric approach.

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