Azores Trail Run® as a sustainable vehicle for promotion and local development

Abstract

<jats:p>The purpose of this article is to evaluate the impact of the trail running event in the Azores territory and how it fits in sustainable development strategies and policies promoted by the regional Government. For the present study we used two surveys and an interview with the ATR coordinator during the 2018 edition of the Azores Trail Run ® - Triangle Adventure. One survey was sent by email for non-residents participants and the other was applied in person to residents of the Faial, Pico and São Jorge islands during the event, with the objective of evaluating their perception of the event and the impact of the ATR. In order to complement the information gathered through the two mentioned surveys, we conducted an interview with ATR director and general coordinator. This sport event follows the principles of local sustainable development defined by the Azores regional Government and promotes the Azores as an active tourism destination. These findings are very important for the ATR organization. However, it seems necessary to promote a study for all the ATR races to analyses the true impact of the event in the Azores.</jats:p>

Calidad percibida e intenciones futuras en eventos deportivos: segmentación de participantes de carreras por montaña

“…También se han desarrollado instrumentos de evaluación específicos (Angosto et al 2016a;Calabuig et al 2016) para las diferente tipologías de eventos, como los trail running, eventos de pequeña o mediana escala que suelen celebrarse en territorios no muy extensos. Estos eventos generan diversos impactos, positivos o negativos, que suelen ser relevantes en la comunidad (Parra-Camacho et al 2014;Agorreta et al 2020;Vergara-Ferri et al 2020), debiendo ser considerados como una estrategia viable y sostenible en la promoción turística y el desarrollo local de este tipo de territorios (Duglio & Beltramo, 2017;Valente, 2020).…”