We reevaluate the B → ρ l + ν l decay width as a full B → ππ l + ν l four-particle decay, in which the two final pions are produced via an intermediate ρ meson. The decay width can be written as a convolution of the B → ρ l + ν l decay width, for an off-shell ρ, with the ρ → ππ line shape. This allows to fully incorporate the effects of the finite ρ meson width. As shown, consideration of the ρ meson width effects increase the |V ub | value by some 8%, rendering it in better agreement with the determination based in the B → π decay. We take the q 2 dependence of the B → ρ semileptonic form factors from a dispersive Omnès representation. The Omnès subtraction constants and the overall normalization parameter |V ub | are fitted to light cone sum rules and lattice QCD theoretical form-factor calculations, in the low and high q 2 regions respectively, together to the CLEO, BaBar and Belle experimental partial branching fraction distributions. The extracted value from this global fit is |V ub | = (3.12 ± 0.13) × 10 −3 , in agreement with the average B → π exclusive value |V ub | = (3.23 ± 0.31) × 10 −3 quoted by the Particle Data Group. The extracted value increases to |V ub | = (3.51 ± 0.16) × 10 −3 if only the most recent Belle Collaboration data is used. This latter value is in agreement with different theoretical determinations based in the B → π semileptonic decay and the values obtained by the CKMfitter and UTfit groups. In any case a clear tension with the |V ub | value extracted from inclusive semileptonic b → u decays still persists.