Back to the future: The politics of culture at the Shanghai Expo

Abstract

Mega-events such as the Olympics and international expositions have long been understood as staging platforms upon which host countries offer displays of nation-state splendor. This article examines representations at the 2010 Shanghai World Expo, a largely state-and corporatefunded mega-event, to consider contemporary China's particular narrative of the nation as it emerges as a global power in the 21st century. Through an analysis of Expo films, displays, and architecture, this article argues that the Shanghai Expo offered a model for the future that linked future progress to past glory, wedding traditional Chinese practices and belief systems to contemporary economic growth and technological advancement. While recognizing that the representations at the Expo were largely aspirational, the article demonstrates that studying such idealized forms of national identity can reveal much about China's attempts to position itself as a prototype for global futures.Paris Hilton is no stranger to media. Yet when she visited Shanghai in 2007 for the MTV Style Gala, she received attention not for her sartorial splendor or byzantine personal relationships but, surprisingly, for her commentary on urban development in China: 'Shanghai looks like the future' she apparently 'gushed' multiple times (Tan, 2007). Three years later, Shanghai itself proclaimed this vision of the future to the international

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