Background music tempo effects on food evaluations and purchase intentions

Pantoja, Felipe; Borges, Adilson

doi:10.1016/j.jretconser.2021.102730

Cited by 30 publications

(13 citation statements)

References 62 publications

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“…It is such an important area of marketing research that a business magazine called ''Marketing through Music'' has been devoted to it (Bruner, 1990). Specifically, fast music is more effective than slow music in evoking positive purchase intentions (Pantoja & Borges, 2021).…”

Section: Music and Marketingmentioning

confidence: 99%

Does Music Encourage Residents to Purchase Commercial Insurance? Evidence From China

Gao,

Wang,

Sun

et al. 2023

Sage Open

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Commercial insurance is an important risk management tool whose demand is affected by psychological factors. Music can promote consumption by evoking non-random emotional and behavioral responses in consumers . Using data from the China Comprehensive Social Survey, we examined the impact of music on commercial insurance purchase behavior using a probit model, an instrumental variable, propensity score matching, and other methods. The results indicate that music can significantly increase the probability of residents purchasing commercial medical insurance and endowment insurance by 2.569% and 1.869%, respectively. Regarding the mechanism, music encourages residents to purchase insurance by increasing their general cognition, risk cognition, insurance cognition, and ability to manage risk. Furthermore, an analysis of heterogeneity shows that music plays a greater role in promoting the aforementioned behavior of residents with lower levels of education, lower frequencies of social interaction, internet usage, an agricultural household registration, and of residents with jobs.

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Section: Music and Marketingmentioning

confidence: 99%

Does Music Encourage Residents to Purchase Commercial Insurance? Evidence From China

Gao,

Wang,

Sun

et al. 2023

Sage Open

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“…In additional to physiological effects (such as breathing and heart rates) (Lundin, 1985), faster music influences an individual's affective states and stimulates a larger positive affective response (Spangenberg et al, 2005). The greater levels of arousal and pleasure in faster music can encourage a higher degree of expectations, consumption, purchasing, and impulse purchasing, via a form of ''entrainment'' (Pantoja & Borges, 2021;Spence et al, 2019). Moreover, music with a higher tempo can alleviate some negative elements in the environment context (Knoeferle et al, 2017;Oakes & North, 2008).…”

Section: Implications For Theory and Researchmentioning

confidence: 99%

“…Faster music creates physiological effects in consumers (such as heart rate and breathing rate) and can generate more pleasure and arousal as compared to slower music and can stimulate an increased positive affective response (Spangenberg et al, 2005). This in turn can influence purchase intentions (Pantoja & Borges, 2021). When advertisers are trying to identify the most appropriate music to use in an ad, it is important to consider the use of faster music at an appropriate tempo.…”

Section: Implications For Practicementioning

confidence: 99%

Smooth Talking and Fast Music: Understanding the Importance of Voice and Music in Travel and Tourism Ads via Acoustic Analytics

Barnes

2023

Journal of Travel Research

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Travel and tourism advertising is critical in developing positive associations to attract visitor patronage and build sustainable post-pandemic tourism. An important part of an advertising message is delivered through voice and other aspects of audio, for example, music. However, how audio features impact viewers of travel and tourism advertisements remains unexplored in the research. This study implements advanced audio analytics to test how various features impact upon viewers. The results show that voice quality is important in developing positive affect; advertisement viewers prefer speakers with quieter voices (less mean intensity) that have a higher level of clarity (higher harmonics-to-noise ratio). This can be explained via the heuristic route of the heuristic-systematic model. Music tempo was found to be important in stimulating reactions from advertisements, with faster music being associated with a higher level of positive affect. The paper concludes with practical and theoretical implications, limitations, and suggestions for future research.

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“…A música está presente na vida dos seres humanos desde a infância e transmite conhecimento de geração para geração, sentimentos, lembranças e muitas outras emoções. A intimidade com a música é um processo constante, mas defini-la descritivamente pode se tratar de um processo complexo que ultrapassa o conceito de harmonia e a simples expressão de sons (Pantoja & Borges, 2021).…”

Section: Músicaunclassified

A influência da música no consumo dos alimentos

Xavier

Gomes

Amaral

et al. 2022

RSD

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O presente estudo visa apresentar como a temática música influencia a escolha dos alimentos pelos consumidores, seja de forma consciente, ou inconsciente, além de revelar como a música excede os limites de partituras, instrumentos e ruídos ao alcance de uma força vibracional que se espalha por todo lugar, exercendo ações sobre o homem as quais podem ser empregadas nas diversas ocasiões, principalmente nas áreas de percepção alimentar. A pesquisa foi realizada através de revisão bibliográfica com artigos de estudos sobre o tema proposto no intuito de contribuir às referências aos efeitos musicais e mentais. Várias linhas de pesquisa baseiam-se em experimentos conduzidos com grupos de pessoas a demonstrar como a influência sonora reflete no consumo dos alimentos. Tais resultados revelam que a música ocasiona alterações em nossos sentidos e humor, interferindo diretamente no sabor e na escolha dos alimentos pelo consumidor.

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Background music tempo effects on food evaluations and purchase intentions

Cited by 30 publications

References 62 publications

Does Music Encourage Residents to Purchase Commercial Insurance? Evidence From China

Does Music Encourage Residents to Purchase Commercial Insurance? Evidence From China

Smooth Talking and Fast Music: Understanding the Importance of Voice and Music in Travel and Tourism Ads via Acoustic Analytics

A influência da música no consumo dos alimentos

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