“…Since employees can participate on different levels by generating ideas, providing feedback, and contributing to existing ideas, it is important to understand the role of ideator behavior in online ideation (Beretta, 2019). Because people drive ideation and innovation (Hauser et al, 2006), understanding human behavior and interaction is fundamental for developing support mechanisms, governance techniques, institutional logics, and enabling infrastructure (Ahlfänger et al, 2020; Gamber et al, 2020; Kruft et al, 2018; O’Connor & McDermott, 2004).…”