Bankaların İçsel Pazarlama ve Pazar Odaklı Yaklaşımlarının Performans Üzerine Etkisi

Abstract

Information technologies are developing rapidly nowadays and globalization concept which shows up in parellel to IT has started to threaten the existence of firms by making competitive environment more intensive. Counter to this threat, businesses are trying to provide an advantage against their competitors by developing various of strategies. Internal marketing and market oriented approach are among the significant strategies which are developed within this scope. In the study, it is aimed to determine the effects of internal marketing practices and market oriented approach on performance in banks. Besides, it is examined whether internal marketing practices have an effect on market oriented approach or not. As a result of the study, it is determined that internal marketing practices and market oriented approach of banks affect their performance positively. Moreover, it is found that internal marketing practices affect market oriented approach substantially.

İçsel pazarlamanın yaratıcı çalışan performansı üzerindeki etkisinde narsist liderliğin rolü

“…This result is consistent with the study of Buchko et al (1998), which found that internal marketing increases employee creativity. It also overlaps with the findings of Ergün (2013), Can and Eskiler (2021), Beyaz, Güngör and Kılıçarslan (2021). Narcissistic leaders are happy with what they have, not what they produce.…”

Evaluation of Physiological Effect of Audiological Test based on Galvanic Skin Response

“…This creates a measurable electrical conductance value. This electrical conductance can be measured by electrodes attached to two fingers [19].…”

“…Continuous contact of the electrodes with the fingers of the user is provided by a cover. A low voltage is applied to the skin to measure resistance, and the current delivered by the skin is measured [19].…”